Quick Answer
Potandon Produce is using a two-screen Times Square digital billboard to put the Green Giant Fresh mascot at the center of a large-scale OOH campaign for fresh potatoes and onions. Running through October 31, 2026, the activation uses connected digital displays to create the illusion of the Giant moving across the screens before the sequence ends with fresh produce and the tagline “Live the Giant Life.”
Make Fresh Produce Impossible to Ignore With Times Square OOH Advertising
When a product category is familiar but visually difficult to differentiate, OOH Advertising can give it scale, personality and cultural visibility. Local OOH can help brands plan digital billboards, Times Square advertising, large-format outdoor media and location-based brand activations.
For food and retail brands, Digital Out-of-Home can turn everyday products into public spectacle, especially when creative is designed around the architecture of the screen instead of simply resized for it.
Planning a high-impact OOH Campaign? Build your next outdoor campaign with Local OOH.
Green Giant Fresh Uses Times Square DOOH to Energize Potatoes and Onions
Potandon Produce, the exclusive North American marketer of Green Giant Fresh potatoes and onions, is using one of the world’s most recognizable Digital Out-of-Home environments to put fresh produce on a much larger stage.
The activation features a larger-than-life Green Giant mascot running across two connected digital screens in Times Square, creating a visual sequence designed specifically for the scale and architecture of the media placement.
Rather than treating potatoes and onions as ordinary shelf staples, the campaign turns them into the payoff of a theatrical DOOH Advertising moment built around movement, brand recognition and giant-scale storytelling.
The campaign runs through October 31, 2026, giving Green Giant Fresh a sustained presence in one of New York City’s highest-visibility outdoor media locations.
Dual-Screen Digital Billboards Make the Green Giant Feel Larger Than Life
The creative was developed specifically for a two-screen Times Square format, allowing the Green Giant to move across adjacent displays instead of remaining confined to a single frame.
The animation shows the Giant stepping through the environment, with his movements designed to feel physically connected to the architecture of the screens. His footsteps shake the surrounding landscape before fresh potatoes and onions burst across the display.
The sequence closes with the line “Live the Giant Life.”
This is a strong example of Creative DOOH because the media format is not simply carrying the message. The relationship between the two digital billboards becomes part of the creative concept itself.
Times Square Advertising Gives Commodity Produce a Brand-Led Moment
Potatoes and onions are everyday produce categories, which means they can be difficult to differentiate through conventional product messaging alone.
By using Times Square Advertising, Potandon shifts the conversation away from commodity pricing and toward brand recognition, visual impact and category excitement.
The supplied campaign information states that the Green Giant brand has recognition among more than 90% of consumers. Potandon is using that familiarity as a merchandising advantage for retailers carrying Green Giant Fresh potatoes and onions.
The campaign therefore works on two levels: it creates consumer-facing attention through Outdoor Advertising while also reinforcing a branded produce story that grocery and foodservice partners can use at the point of sale.
OOH Media Extends the Green Giant Brand Beyond the Produce Aisle
One of the most interesting parts of the activation is that it moves the Green Giant identity far beyond packaging and retail fixtures.
In Times Square, the mascot becomes a piece of public OOH Media, surrounded by entertainment, retail and technology brands competing for attention on neighboring screens.
That environment gives the brand a different kind of visibility. Instead of meeting consumers only when they are shopping for produce, Green Giant Fresh becomes part of a broader city experience.
For retail marketers, that can help build mental availability before the consumer ever reaches the store.
Retail Partners Gain From a High-Visibility Outdoor Brand Activation
Potandon positions the campaign as more than a consumer awareness play. It also supports retailers by creating fresh demand and renewed attention around two essential produce categories.
JP Sureus, Head of Sales at Potandon Produce, said the Green Giant Fresh program combines an iconic national brand with Potandon’s category expertise, consistency and produce quality.
That framing matters because branded produce programs can help retailers create more distinction in areas where products are often perceived as interchangeable.
The Times Square Outdoor Brand Activation gives retailers a visible campaign story they can connect to in-store merchandising, digital promotions and seasonal produce marketing.
Social Media and Video Extend the DOOH Campaign Beyond New York
The physical billboard is only one part of the campaign’s reach.
Potandon also plans supporting social media, original video and PR, allowing the Times Square activation to travel beyond the people who see it in person.
This is a common strength of high-impact Digital Billboard Advertising: a visually unusual OOH execution can become content in its own right.
The more the screen architecture contributes to the idea, the more likely the campaign is to generate photos, video clips and earned coverage that extend the value of the original placement.
An OOH Case Study in Making Familiar Products Feel New Again
The Green Giant Fresh activation is a useful OOH Case Study because the campaign is not built around a new product category or a complex innovation.
It is built around potatoes and onions — familiar products that are already part of everyday shopping behavior.
The creative challenge, then, is not education. It is excitement.
By combining an established mascot, Times Square DOOH and a connected-screen format, Potandon gives those familiar products a sense of scale and entertainment that would be difficult to create inside the produce aisle alone.
What Brands Can Learn From the Green Giant Fresh OOH Campaign
- Design for the media architecture. Connected digital screens can create motion and continuity that would not be possible on one standard billboard.
- Use brand recognition to elevate commodity categories. A familiar brand can create differentiation where products might otherwise look interchangeable.
- Turn Digital Out-of-Home into content. High-impact OOH can generate video, social sharing and PR beyond the original placement.
- Use iconic locations strategically. Times Square adds scale, cultural visibility and earned-media potential.
- Connect consumer marketing with retail value. A public-facing OOH campaign can also strengthen merchandising conversations with retail partners.
Final Reflection: Green Giant Fresh Turns Produce Into a Times Square DOOH Spectacle
Green Giant Fresh shows how DOOH Advertising can make a familiar category feel unexpectedly large, energetic and culturally visible.
By designing the mascot’s movement around two connected screens, Potandon Produce transforms Billboard Advertising into a short piece of entertainment while keeping potatoes and onions at the center of the payoff.
For food, retail and consumer brands, the campaign is a clear example of how Creative OOH can turn everyday products into high-impact public media when the idea is built specifically for the location and format.
Summary
Green Giant Fresh is bringing fresh potatoes and onions into one of the world’s most visible DOOH environments through a connected Times Square billboard activation. Developed by Potandon Produce, the creative uses two adjacent digital screens to extend motion across the media architecture, turning the Green Giant mascot into a larger-than-life visual centerpiece. The campaign also supports retail partners by using the brand’s reported 90%-plus consumer recognition to create more energy around commodity produce categories, with social media, video and PR planned to amplify the Times Square execution beyond New York City.
Sources
Campaign information was supplied for this article. No independently verified campaign performance figures were supplied.
FAQs
What is the Green Giant Fresh Times Square campaign?
It is a dual-screen digital billboard activation by Potandon Produce promoting Green Giant Fresh potatoes and onions in Times Square through October 31, 2026.
How does the digital billboard creative work?
The Green Giant mascot moves across two connected digital screens, creating continuity between the displays before potatoes and onions fill the creative.
What is the campaign tagline?
The activation closes with the line “Live the Giant Life.”
Why is the campaign relevant to retail partners?
The campaign creates consumer-facing demand around potatoes and onions while giving retailers a recognizable national brand story to support merchandising and produce promotion.
How is the campaign being amplified beyond Times Square?
Potandon plans supporting social media, original video and PR activity to extend the reach of the physical DOOH activation.
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