Strategy · Creative

OOH Creative Strategy
with Local OOH

From idea to final layout, we help teams translate brand platforms into simple, powerful OOH campaigns.

OOH-first thinking Creative audits & guidance Production-ready files
Share your target cities, dates and budget. We’ll send back a tailored ooh creative strategy plan across the US.
OOH Creative Strategy with Local OOH
Key Benefits

Why OOH Creative Strategy with Local OOH

We combine national reach with local insight to make ooh creative strategy work for your brand and your media mix.

OOH-first creative thinking that respects distance, speed and limited viewing time.
Strategic recommendations on copy, hierarchy, imagery and calls-to-action.
Faster alignment between brand, media and creative teams for smoother approvals.
Production-ready files adapted to the specs of each format and media partner.
Process

How we plan & activate

A clear, repeatable workflow designed to integrate with your team and your existing channels.

Review your brand platform, campaign concept and existing assets.
Align on key OOH objectives, audience and hero message for the campaign.
Propose creative routes, copy direction and layout approaches optimized for OOH.
Develop or refine artwork across billboard, transit, street furniture and DOOH formats.
Coordinate spec checks and pre-flight reviews with media partners.
Deliver organized file packages, templates and guidelines for future OOH work.
Timelines

Typical timelines for OOH Creative Strategy

Exact timing depends on markets and inventory, but these are the usual lead times we recommend for US campaigns.

Discovery
3–5 days

We review your materials, markets and goals, then outline an OOH creative gameplan.

Concept & Layout
1–2 weeks

Depending on complexity, we iterate on copy, art direction and key layouts for your main formats.

Final Art & Delivery
5–7 business days

We prepare final mechanicals, spec sheets and files for media production and future reuse.

FAQ

Frequently Asked Questions

Answers to common questions about ooh creative strategy with Local OOH.

Can Local OOH work with my existing creative agency?
Yes. We often act as the OOH specialist alongside your main agency, focusing on simplification, specs and format-specific best practices.
Do you only design, or also write copy?
We can support both. Our team can help refine or originate headlines, body copy and CTAs tailored for OOH.
Is creative strategy only available with media buys?
In most cases we provide creative services as part of broader OOH campaigns, but we can discuss standalone consulting depending on scope.
Can you adapt our digital and social assets to OOH?
Absolutely. We regularly translate social and digital concepts into simplified OOH layouts that maintain your brand voice.

From the Local OOH Blog