A look at how brands use billboards, digital OOH, transit and street furniture with Local OOH to reach audiences in key US markets — from local launches to multi-city rollouts.
These high-level case studies show typical ways brands plug Local OOH into their media mix. Each campaign is designed around geography, budgets and goals — not a one-size-fits-all template.
A regional homebuilder used a mix of highway bulletins and digital boards near new developments to keep their brand top of mind along commute routes. OOH supported search and social prospecting, driving qualified traffic to model homes and landing pages.
A quick-service restaurant chain tapped Local OOH to boost awareness around new store openings. Bus shelters, urban panels and nearby posters pointed people to the nearest locations, supporting app and delivery promotions.
A group of auto dealers consolidated their outdoor buying with Local OOH to maintain continuous visibility across key corridors. Billboards reinforced brand at the top of the funnel while digital channels handled offers and retargeting.
A healthcare provider used bus shelters, transit interiors and panels near clinics to remind residents about preventive care and new services. Messaging aligned with digital campaigns focused on appointment bookings.
An online-first brand used digital billboards and hand-painted style wallscapes to build credibility in a few strategic cities. OOH created a “real world” presence that paired with performance marketing already converting demand online.
A B2B services company focused on reaching executives in a few high-value metros. Local OOH coordinated billboards on commuter routes and select airport units to keep the brand visible around key business districts and conferences.
Behind every case study is the same process: understand the business challenge, map the markets that matter, then match them with the right outdoor formats.
Whether you’re testing OOH in a single city or rolling out in multiple DMAs, Local OOH uses a structured approach to design campaigns. We look at goals, geography, timing and budget, then build a realistic plan instead of forcing a pre-defined package.
The examples on this page highlight common patterns — but the specifics change for every brief. The placements, the creative and even the format mix can vary depending on your audience and what success looks like for your team.
You don’t have to arrive with a finished plan. Share your cities, audience and business objective, and Local OOH will help translate that into an OOH strategy that fits the real-world inventory available in your markets.
If any of these examples feel close to your situation — a launch, expansion, rebrand or always-on visibility — we’d be happy to share how Local OOH could support your next campaign across the US.