What kinds of place-based venues do you use?
We can activate in gyms, bars, restaurants, campuses, offices, healthcare environments and other curated spaces.
Reach people where they work out, socialize, study and relax with targeted venue-based OOH.
We combine national reach with local insight to make place-based advertising work for your brand and your media mix.
A clear, repeatable workflow designed to integrate with your team and your existing channels.
Exact timing depends on markets and inventory, but these are the usual lead times we recommend for US campaigns.
We match verticals, venues and markets to your brand and KPIs.
Time to adapt assets and message for each venue environment.
Place-based campaigns usually run for at least one month to capture repeat exposure.
Answers to common questions about place-based advertising with Local OOH.
The best OOH plans start with the environment, not the format. Use this city-by-city checklist to choose the right OOH locations across the U.S. based on objectives, behavior, and real-world movement.
You can measure OOH without pretending it’s a click channel. Here’s a practical measurement stack for search lift, web traffic, store visits, and incrementality that actually reflects how OOH works in the real world.
Billboard pricing in 2026 isn’t a single number—it’s driven by location, format, speed, share-of-voice, availability, and campaign length. Here’s how static, digital, and programmatic DOOH pricing really works.
The best DOOH isn’t scroll-stopping—it’s route-stopping. Here are 12 proven DOOH creative formats designed for motion, repetition, and instant recognition in public space.
WHSmith North America Media Network partners with In-Store Marketplace to activate a programmatic airport retail media network across 350+ U.S. airport stores—reshaping how airport DOOH is planned, bought, and measured.
Starting January 1, 2026, Livesystems and Ringier Media Switzerland are rolling out trusted editorial content across 13,000+ DOOH screens—reshaping how public screens function as everyday media channels.
Reports say an I Squared–led investor group dropped its pursuit of Ströer’s core OOH business, highlighting how macro conditions and financing sentiment are reshaping large outdoor advertising M&A deals.
Place Exchange has launched Programmatic Guaranteed DOOH inside Google Display & Video 360, allowing buyers to secure premium digital out-of-home inventory with guaranteed terms using programmatic workflows.
Diamond Bar City Council advanced a new billboard ordinance for Light Industry zones, setting standards like brightness controls and minimum image hold times to guide future DOOH development.
Beaumont, Texas approved a new transit advertising program for buses and vans, directing ad revenue toward bus stop shelters, lighting, and rider comfort improvements.