Place-Based Media · United States

Place-Based Advertising
with Local OOH

Reach people where they work out, socialize, study and relax with targeted venue-based OOH.

Contextual environments Targeted venue networks Behavior-based placements
Share your target cities, dates and budget. We’ll send back a tailored place-based advertising plan across the US.
Place-Based Advertising with Local OOH
Key Benefits

Why Place-Based Advertising with Local OOH

We combine national reach with local insight to make place-based advertising work for your brand and your media mix.

Align your brand with specific lifestyles and behaviors in curated venues.
Choose verticals like gyms, bars, offices, campuses, healthcare and more.
Layer place-based media on top of broader billboard or transit campaigns.
Strong fit for awareness, sampling and brand affinity objectives.
Process

How we plan & activate

A clear, repeatable workflow designed to integrate with your team and your existing channels.

Define target audience segments and venue types that fit your brand.
Select networks and cities with the right reach and context.
Build a media plan across screens, posters and experiential add-ons.
Adapt creative to each venue’s format and environment.
Launch campaigns and gather performance data and venue photos.
Evaluate results and refine venue mix or messaging for future cycles.
Timelines

Typical timelines for Place-Based Advertising

Exact timing depends on markets and inventory, but these are the usual lead times we recommend for US campaigns.

Planning
2–3 weeks

We match verticals, venues and markets to your brand and KPIs.

Creative
5–10 business days

Time to adapt assets and message for each venue environment.

Flight
4–12 weeks

Place-based campaigns usually run for at least one month to capture repeat exposure.

FAQ

Frequently Asked Questions

Answers to common questions about place-based advertising with Local OOH.

What kinds of place-based venues do you use?
We can activate in gyms, bars, restaurants, campuses, offices, healthcare environments and other curated spaces.
Is place-based media measurable?
We can report on venue traffic and impressions, and in some cases connect campaigns to digital or retail outcomes.
Can I test a single city or vertical first?
Yes. We can design pilot programs before scaling into multiple markets.
Can place-based be combined with sampling or events?
Absolutely. Many brands pair screens and posters with in-venue activations or sampling programs.

From the Local OOH Blog