Quick answer: Paramount Pictures has launched a bold transit OOH campaign for JACKASS: BEST AND LAST, using vinyl installations across more than 100 LA Metro buses in partnership with Outfront Media and Circle Graphics.
Go Big. Go Bold. Go JACKASS.
Paramount Pictures is taking JACKASS: BEST AND LAST to the streets of Los Angeles with a large-scale transit OOH campaign built to be impossible to miss.
The campaign, delivered in partnership with Outfront Media and Circle Graphics, includes vinyl installations across more than 100 LA Metro buses.
For a franchise known for chaos, physical comedy and high-impact entertainment, the format feels like a natural fit: loud, mobile, public and designed to turn heads throughout the city.
A Transit Campaign Built for Los Angeles
Los Angeles is one of the most important entertainment markets in the world, making transit OOH especially valuable for film and streaming campaigns.
By placing JACKASS: BEST AND LAST across LA Metro buses, Paramount Pictures gives the campaign repeated visibility across commuter routes, neighborhoods, traffic corridors and everyday city moments.
Unlike a static billboard that stays in one place, bus media moves with the audience, carrying the campaign through the streets and creating multiple touchpoints across the market.
Why Entertainment Brands Use OOH
Entertainment marketing depends on anticipation, visibility and cultural presence.
For film campaigns, OOH helps turn a release into something people feel around them, not just something they see online. A strong outdoor campaign can make a title feel big before audiences ever watch the trailer or buy a ticket.
That is especially important in a crowded entertainment landscape, where studios compete not only against other films, but also against streaming platforms, social content, live events and gaming.
From Awareness to Street-Level Energy
The strength of transit OOH is that it brings campaigns into real movement.
For JACKASS: BEST AND LAST, that mobility matches the attitude of the brand. The campaign does not need to feel polished or quiet. It needs to feel bold, disruptive and instantly recognizable.
Bus vinyls give the creative a street-level presence, turning everyday public transportation into a moving entertainment announcement across Los Angeles.
Outfront Media and Circle Graphics Bring Scale to the Execution
The campaign was produced with Outfront Media and Circle Graphics, bringing together media placement and large-format vinyl production for a high-volume transit rollout.
Executing a campaign across more than 100 buses requires consistency, durability and strong installation quality, especially in a market as visible and fast-moving as LA.
That scale is part of what makes the campaign effective. The more often the creative appears across the city, the more it starts to feel like part of the local entertainment conversation.
Why Bus Wraps Work for Film Campaigns
Bus media gives entertainment advertisers three major advantages: movement, frequency and proximity.
Movement helps the campaign reach different parts of the city. Frequency helps people see the message more than once. Proximity places the title directly into the daily routines of pedestrians, drivers, commuters and fans.
For a film like JACKASS: BEST AND LAST, that kind of public visibility supports the energy of the release and helps the campaign feel larger than a traditional media buy.
Why This Campaign Works
The campaign works because the medium matches the personality of the property.
JACKASS is not a quiet brand, so the OOH should not be quiet either. A 100-plus bus rollout across Los Angeles gives Paramount Pictures a bold, physical and highly visible way to bring the campaign into the real world.
It is a strong example of entertainment OOH that does more than promote a title. It creates street-level impact, adds momentum to the launch and makes the campaign feel alive across the city.
What Marketers Can Learn From JACKASS: BEST AND LAST
- Entertainment OOH works best when the format matches the personality of the property.
- Transit campaigns can turn a city into a moving media network.
- Bus vinyls are especially effective for bold, high-energy film releases.
- Large-scale OOH helps entertainment brands build cultural presence before launch.
- Strong movie campaigns use outdoor media to create visibility, frequency and real-world excitement.
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