LUMO Launches New Zealand’s Largest Roadside Landscape Digital Billboard

Quick answer: LUMO Digital Outdoor is launching LUMO-Great Southern Lights, New Zealand’s largest roadside landscape digital billboard, giving advertisers a 158 square metre premium DOOH canvas on Great South Road in Auckland.

A New Landmark DOOH Canvas for Auckland

LUMO Digital Outdoor is set to launch New Zealand’s largest roadside landscape digital billboard, creating a major new opportunity for brands to build visibility and impact at scale.

Located on the corner of 898 Great South Road in Penrose, LUMO-Great Southern Lights will go live on November 2nd, 2026.

The new site brings a landmark large-format digital screen to one of Auckland’s busiest transport arterials, giving advertisers a premium roadside environment built for bold creative.

Positioned on a Major Auckland Route

The billboard sits on Great South Road, a key corridor connecting Auckland CBD and Auckland Airport with central Auckland, Sylvia Park, IKEA and Mt Smart Stadium.

This location gives brands access to a high-volume mix of commuters, trade fleets, business decision-makers and retail customers.

By appearing on a main arterial route, the screen is positioned to deliver repeated visibility across everyday journeys and commercial movement throughout the city.

Reaching More Than 95,000 Kiwis Weekly

The site is expected to reach more than 95,000 Kiwis every week.

Across its audience delivery, the billboard is projected to generate 2.2 million impressions, offering advertisers both reach and frequency in a premium roadside setting.

For brands looking to build fame, the combination of location, scale and repeated exposure creates a strong platform for memorable public-facing campaigns.

158 Square Metres of Digital Roadside Presence

At 26.4 metres wide by six metres high, LUMO-Great Southern Lights delivers 158 square metres of digital roadside presence.

The screen also includes a distinctive corner return, making the format more visually commanding from multiple approaches.

At more than four times the size of LUMO’s hero 12m x 3m landscape digital billboard, the new site gives brands a significantly larger canvas for simple, bold and memorable creative.

A Cinematic Format for Bold Creative

For agencies and marketers, the site offers more than size alone.

It creates a rare opportunity to plan and produce work specifically for a premium large-format digital landscape roadside environment.

For New Zealand creative teams, this marks a significant new digital canvas in market and a chance to develop ambitious public-facing campaigns at a scale not previously available roadside.

Why Scale Matters in Roadside DOOH

Large-format roadside DOOH is most effective when creative is simple, confident and instantly understandable.

The size of LUMO-Great Southern Lights allows brands to use fewer elements with greater impact, making the message easier to read and remember from the road.

For advertisers, the format offers the chance to create work that feels closer to a cinematic public moment than a standard roadside placement.

Built for Visibility From Multiple Intersections

Phil Clemas, CEO and co-founder of LUMO, said the new site reflects growing advertiser demand for premium digital OOH that combines strategic location with standout creative potential.

Positioned on a main arterial route corner on Great South Road, the billboard will be visible early and viewable from all four intersections.

This gives advertisers a strong opportunity to build fame while allowing agencies to design work specifically for the environment.

A Premium Opportunity Ahead of Launch

LUMO is currently in discussion with agencies and brands ahead of the site’s launch.

Limited inaugural availability is being offered for advertisers seeking early access to the format.

For brands that want to be associated with a new landmark media asset, the launch creates a timely opportunity to secure visibility on one of Auckland’s most distinctive digital roadside screens.

Why This Launch Matters

The launch of LUMO-Great Southern Lights signals the growing ambition of digital out-of-home in New Zealand.

As advertisers look for premium environments that combine reach, quality and creative scale, large-format digital roadside media offers a powerful way to build brand presence.

By bringing a 158 square metre cinematic canvas to Great South Road, LUMO is giving agencies and brands a new way to create outdoor work that feels big, visible and built for impact.

What Marketers Can Learn From LUMO-Great Southern Lights

• Premium DOOH sites can give brands both reach and high-frequency visibility.
• Large-format roadside screens work best with simple, bold and memorable creative.
• Strategic arterial locations can connect brands with commuters, business audiences and retail customers.
• New media formats create opportunities for agencies to design work specifically for the environment.
• Scale can become a creative advantage when the message is clear and built for public impact.