Quick answer: Ocean Outdoor UK and Sky Sports have agreed a bespoke partnership to bring curated highlights from the US Open Tennis and the Solheim Cup to Ocean’s premium large-format DOOH screens across key UK cities.
Premium Sports Content Comes to DOOH
Ocean Outdoor UK and Sky Sports are expanding the role of digital out-of-home as a sports, culture and entertainment content channel.
The new partnership will bring top action from women’s golf and US Open tennis to Ocean’s network of premium large-format digital screens.
Running until September 13th, the agreement gives official competition, brand and broadcast partners a new way to align with curated sports highlights in public spaces.
US Open Tennis and Solheim Cup Coverage
The agreement covers content from both the US Open Tennis and the Solheim Cup.
Daily coverage of the men’s and women’s US Open will appear across Ocean screens from August 31st.
This will be followed by five days of women’s golf action from the Solheim Cup, hosted by The Netherlands from September 7th.
Turning DOOH Screens Into Sports Content Channels
The partnership shows how premium DOOH can move beyond traditional advertising placements.
By carrying curated broadcast highlights, Ocean’s screens become part of the sports viewing ecosystem, delivering timely content to audiences in high-footfall city environments.
This creates a different kind of value for advertisers: not just visibility, but contextual association with live and recent sporting moments.
A New Opportunity for Brand Partners
The agreement gives official competition, brand and broadcast partners the opportunity to align with premium sports content outside the home.
For advertisers, that means appearing close to moments of fan interest, rather than relying only on standard media environments.
In categories where emotion, fandom and cultural relevance matter, sports-led DOOH can help brands connect with audiences through shared attention.
Building on Ocean’s Sports Portfolio
The Sky Sports partnership builds on Ocean’s existing women’s and men’s sports content portfolio.
Ocean’s screens have previously featured action from events including the ICC Women’s T20 World Cup, sponsored by Metro Bank, and The Hundred.
These partnerships reinforce Ocean’s position in the OOH market as a platform for sports, culture and entertainment content at scale.
Why Women’s Sport Is a Strategic Growth Area
Women’s sport continues to see significant growth in fan base, viewership and stadium attendances.
As audiences grow, brands are becoming increasingly interested in sponsorship, association and exposure opportunities around women’s competitions.
By adding the Solheim Cup to its DOOH sports roster, Ocean is giving advertisers another premium route into a fast-growing and highly valuable area of sport.
Large-Format Screens for High-Impact Highlights
Ocean’s premium large-format screens are well suited to sports highlights because they combine scale, motion and public visibility.
Short-form clips can capture attention quickly, especially in busy city environments where people may not be actively searching for sports content.
This makes the format effective for extending broadcast moments into public space and keeping competitions visible beyond traditional TV and streaming channels.
From The Hundred to the US Open
Ocean’s sports calendar has already included major moments such as the inaugural Hundred Auction, which took place at Landsec’s The Venue beneath Piccadilly Lights in London.
The summer then continued with the 2026 ICC Women’s T20 World Cup, where Sky Sports covered every match live and highlights were supplied daily for Ocean screens.
The addition of US Open Tennis and the Solheim Cup continues that strategy, giving audiences regular access to premium sports moments across the DOOH network.
Why This Partnership Works
The partnership works because it connects premium sports content with premium public screens.
Sky Sports brings the broadcast rights and highlights, while Ocean Outdoor provides high-impact locations capable of turning sports moments into shared urban content.
By combining daily coverage, major competitions and large-format DOOH, the partnership creates a strong platform for advertisers that want to align with sport, culture and public attention.
What Marketers Can Learn From Ocean and Sky Sports
- DOOH can function as a premium content channel, not only as an advertising space.
- Sports highlights can make digital screens feel timely, dynamic and culturally relevant.
- Women’s sport offers growing opportunities for brand association and fan engagement.
- Large-format screens are effective for extending broadcast moments into public environments.
- Advertisers can gain stronger impact when media placement is connected to live cultural interest.
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