Quick insight: Too Faced is inviting consumers to enter their peach era with a fresh take on its iconic Peach Collection, combining full-motion digital advertising with eye-level billboards and a scratch-and-sniff activation in New York and Los Angeles.
Welcome To Your Peach Era
What if a beauty campaign could do more than simply show you what a product looks like?
Too Faced is taking its iconic Peach Collection beyond the screen and into the streets with an advertising campaign designed to engage more than just the eyes.
The campaign combines full-motion digital advertising with eye-level billboards across New York City and Los Angeles, giving the Peach Collection a colorful and highly recognizable presence in two of the biggest advertising markets in the United States.
But the most unexpected part of the campaign is what happens when consumers get close to the billboard.
They can actually scratch and smell it.
From Digital Screens To The Street
Too Faced is dominating its MTWN digital network with a full-motion advertisement designed to capture attention in busy urban environments.
The moving creative gives the Peach Collection a dynamic presence, allowing the campaign to stand out from traditional static advertising.
Motion is particularly effective for beauty advertising because it creates opportunities to showcase product packaging, colors, textures and visual details in a way that static media cannot.
But Too Faced did not stop at digital screens.
The brand also brought the campaign down to eye level.
A Billboard You Can Actually Smell
The campaign's most playful element is its scratch-and-sniff activation.
Instead of asking consumers to simply look at a picture of the Peach Collection, the billboard gives them an opportunity to interact with the advertisement itself.
Scratch the designated area and the peach scent becomes part of the experience.
That turns a familiar advertising format into something much more memorable.
The billboard is no longer just communicating what the product smells like.
It lets people experience the scent for themselves.
Making Beauty Advertising More Interactive
Beauty advertising traditionally relies heavily on visual appeal.
Color, packaging, models and product photography are all designed to create desire through what consumers see.
Too Faced adds another sense to the equation.
By introducing scent into the outdoor advertising experience, the brand creates a stronger connection between the campaign and the product's identity.
It also gives consumers a reason to physically interact with the advertisement.
Instead of simply walking past the billboard, people are encouraged to stop, scratch and discover what happens next.
Peach Becomes The Experience
The strength of the campaign is that the peach concept is not limited to a visual theme.
It becomes the central experience.
The colors create recognition.
The motion creates attention.
The physical billboard creates interaction.
And the scent completes the connection with the Peach Collection.
That creates a simple but effective progression: see it, interact with it and smell it.
Why Sensory Advertising Works
Sensory advertising can make a campaign more memorable because it gives audiences something they cannot experience through a standard digital impression.
A traditional billboard can communicate a message.
A scratch-and-sniff billboard can create a memory around that message.
For a product built around a recognizable peach identity, that makes the format particularly relevant.
The campaign turns the product's sensory characteristics into part of the media strategy itself.
New York And Los Angeles Become The Backdrop
Placing the campaign in New York City and Los Angeles gives Too Faced access to two highly visible urban environments with audiences constantly exposed to advertising, fashion and beauty culture.
The eye-level placement also makes the activation feel closer and more personal than a conventional large-format billboard.
Instead of looking up at an advertisement from a distance, consumers can encounter the Peach Collection directly in their path.
That proximity is especially important for an interactive execution because people need to be close enough to notice the invitation to engage.
A Multi-Sensory Approach To Digital Advertising
Too Faced's campaign demonstrates how brands can combine different advertising formats to create a more complete experience.
The digital screens deliver motion and visibility.
The eye-level billboards deliver proximity and interaction.
The scratch-and-sniff element delivers scent.
Together, the formats transform a beauty campaign from something consumers simply see into something they can physically experience.
Final Thought
Too Faced is giving its Peach Collection a campaign that feels as playful as the product itself.
Full-motion digital advertising grabs attention.
Eye-level billboards bring the campaign closer.
And the scratch-and-sniff activation gives consumers a reason to stop and interact.
In a world where people are constantly surrounded by advertising, Too Faced found a simple way to make its message more memorable:
Don't just show them the peach. Let them smell it.
Welcome to your peach era. 🍑
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