Quick insight: UNITY Living proves that hospitality brands need more than a place to stay—they need an identity that makes people feel connected before they even arrive.
A New Identity For Modern Hospitality
Independent creative agency AGIT8 has unveiled a complete brand redesign for Scandinavian hospitality group UNITY Living.
The challenge was clear: bring together a diverse audience of students, business travellers and short-stay guests under one unified brand experience.
AGIT8 developed a new identity that balances Nordic simplicity with a more energetic and human-focused personality.
Creating Unity Through Design
Following UNITY Living's acquisition by The Mesh Group and Brookfield, AGIT8 was appointed to redefine the brand for its next stage of growth.
The agency created a new logo and bespoke colour palette designed to represent the brand's unique mix of accommodation experiences.
The refreshed identity creates consistency across different audiences while maintaining the welcoming character at the heart of UNITY Living.
Illustrations That Add Personality
To bring additional warmth and emotion into the brand system, AGIT8 commissioned illustrator James Brandow to create a collection of character-led illustrations.
The artwork introduces a contemporary sense of playfulness, helping the brand communicate hospitality in a more personal and memorable way.
These illustrations become a key element across UNITY Living's touchpoints, creating a visual language that feels approachable and distinctive.
A Digital Experience Built Around Guests
Supporting the new identity, AGIT8 partnered with web design agency Flourish to launch UNITY Living's redesigned website.
The collaboration included a complete transformation of the platform's:
- Copy and brand messaging.
- User experience journey.
- Interface design.
- Booking experience.
The result is a more intuitive digital platform designed to make the guest journey simpler and more seamless.
Why This Rebrand Works
- Creates a unified identity across multiple hospitality audiences.
- Balances Scandinavian design principles with human emotion.
- Uses illustration to build brand personality.
- Connects physical and digital experiences.
- Supports long-term business growth after acquisition.
Lessons For Marketers
- A strong brand identity should connect different audiences through shared values.
- Human-centred design helps hospitality brands stand out.
- Visual consistency strengthens customer recognition.
- Digital experiences are a critical part of modern branding.
- Rebranding is most effective when strategy and creativity work together.
Final Thoughts
UNITY Living's redesign demonstrates how hospitality brands can evolve without losing their core purpose.
By combining Nordic-inspired design, expressive illustration and a seamless digital experience, AGIT8 has created a brand system built for connection, growth and the future of modern living.
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