Boise & Statewide Idaho
Idaho’s capital and primary metro, acting as a hub for statewide travel, logistics and business.
Idaho · United States
Idaho OOH coverage: Boise & statewide billboards
Plan out-of-home campaigns across Idaho using static billboards, digital billboards and RoadTop billboards. Anchor your plan in Boise while reaching statewide traffic along I-84, I-86, I-90 and key regional routes.
Idaho markets
Boise-led OOH coverage with statewide reach
Start in Boise and extend along Idaho’s key interstates and regional routes. We map static billboards, digital billboards and RoadTop billboards against your audience, travel patterns and store or service footprint.
Need an Idaho billboard or statewide OOH plan?
Share your corridors, timing and budget, and we’ll build an Idaho plan using static, digital and RoadTop billboards anchored in Boise and extended across key routes.
From the Local OOH Blog
Adidas Turns Downtown LA Into A Stadium
Adidas transforms downtown Los Angeles with a massive outdoor advertising installation featuring Lionel Messi ahead of the FIFA World Cup excitement.
NZ Post Turns Its Logo Into A Map
NZ Post and Thinkerbell Aotearoa transform the brand’s iconic logo into directional outdoor advertising, helping New Zealanders find nearby post locations through hyperlocal OOH campaigns.
Australia’s Red Centre Beyond The Postcard
Tourism Central Australia and Showpony launch “Head for the Heart,” a campaign repositioning Australia’s Red Centre as a destination built around emotion, culture and personal transformation.
Tofoo Turns Tofu Into A Lifestyle
Tofoo launches the “You too can FOO” campaign across OOH and social media, using humor and lifestyle storytelling to make tofu cooking feel simple and culturally relevant.
Nine Yards Creates A New Kind Of Social Space
Halo created the naming and visual identity for Nine Yards, a new design-led social destination in Johannesburg built around flexibility, architecture and culture.
One Day Rebrands To Spotlight Australian Artists
R/GA partnered with Australian record label One Day to launch a bold new brand identity inspired by live music energy, creativity and artist culture.
Dua Lipa Leads Nespresso Into A New Era
Nespresso introduces Dua Lipa as its new global ambassador through the Vertuo World campaign filmed in Mexico City, blending luxury, culture and modern lifestyle storytelling.
Hiscox Turned Advertising Mistakes Into Marketing Genius
Hiscox created a bold outdoor advertising campaign using crooked billboards, damaged posters and upside-down ads to demonstrate how businesses survive real disasters.
The Times Transforms DOOH Screens Into Historical Portals
The Times and The Sunday Times launched an immersive DOOH campaign using mixed reality and AI to recreate historical moments directly inside modern city streets.
Nexxus and Christina Aguilera Bring AI-Powered DOOH To Life
Nexxus, Christina Aguilera and Gravity Road launch an immersive DOOH campaign using generative AI, virtual production and architectural projections.