Categories: DOOH Networks • EV Charging Media • UK OOH
Quick take: Jolt is expanding in London with 30 new DOOH sites in Greenwich under a 15-year partnership with Greenwich Council, extending a network tied to EV charging and roadside visibility.
EV charging turns dwell time into media value
The EV charging moment has a built-in advantage most OOH formats don’t: time. If people are charging, they’re waiting—and waiting audiences are easier to reach with sequential messaging, stronger recall, and better completion.
Digital Signage Today reports Jolt’s new Greenwich footprint as part of a long-term partnership, noting the rollout expands the network into South East London.
Why this expansion is a planning signal
Jolt’s model blends two powerful dynamics:
- Roadside reach (visibility + repeated commuter flow)
- High dwell time at EV chargers (attention that lasts minutes, not seconds)
New Digital Age highlights the same Greenwich expansion and explicitly mentions the 57-minute average dwell time for drivers at Jolt chargers as part of the value proposition.
That combination shifts EV-linked DOOH from a novelty format into something planners can credibly treat as high-attention inventory.
What to watch in 2026
- Measurement frameworks: how EV-linked networks package attention proxies, completion rates, and sequential creative performance
- Public-sector adoption: whether more councils follow with similar long-term partnerships
- Budget allocation: how buyers split spend between classic roadside DOOH and dwell-based DOOH
Bottom line
Jolt’s Greenwich expansion reinforces a broader shift in DOOH planning: dwell time is becoming as valuable as reach.
As EV charging infrastructure scales—and partnerships lock in long-term access—formats like this are likely to move from experimental line items to permanent layers in urban media plans.
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