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Discover why outdoor advertising remains one of the most effective channels for reach, impact and local market coverage. A guide to billboards, transit, and digital OOH.
Mississippi · United States
Place-based media in Columbus, MS, Mississippi
Regional hub in eastern Mississippi with a mix of military, college and local business audiences. Roadside billboards and OOH along commuter routes and approaches into Columbus, MS. Plan geo-led Mississippi OOH with Local OOH across Jackson, Gulf Coast, Delta and regional markets.
Place-based media creative
Visual reference for Place-based media
Place-based media inside key venues
Show screens and posters inside gyms, campuses, clinics or workplaces where audiences spend more time.
You can update this visual per market—Jackson, Gulf Coast, Delta or regional hubs—while keeping a consistent Local OOH look and feel.
Local OOH in Columbus, MS
OOH coverage designed around Mississippi movement patterns
In Columbus, MS, Place-based media helps you reach drivers, riders, residents and visitors along the routes they actually use—from interstates and approach roads to coastal corridors, town centers and regional connectors.
We build supplier-agnostic plans rooted in corridor-level data, so you get OOH that behaves like a true Mississippi channel, not just a static statewide buy.
When to use Place-based media in Mississippi?
- To connect Jackson, Gulf Coast and regional markets under one OOH plan.
- To support tourism peaks, gaming and seasonal events on the coast.
- To surround key corridors used by workers, students and shoppers.
- To layer OOH on top of digital media with local Mississippi context.
- To run launch or event-led bursts across multiple Mississippi markets.
Formats, sizes and best practices
How to activate Place-based media in Columbus, MS, Mississippi
The table below summarizes the Place-based media formats we most often recommend in Columbus, MS, Mississippi and across Mississippi, plus planning notes for each.
| Format | Approx. size | Best for | Planning notes |
|---|---|---|---|
| Gym & fitness networks | Screens and posters | Health, lifestyle and QSR brands. | High-frequency exposure among regular members. |
| Campus & education venues | Indoor screens and posters | Recruitment, education and financial services. | Ideal for reaching students, staff and faculty across semesters. |
Sample targeting lenses
- Interstates & approach roads
- Jackson & suburban corridors
- Mississippi Gulf Coast & tourism routes
- Delta & regional trade hubs
Why advertise in Mississippi?
Mississippi OOH across Jackson, Gulf Coast & regional markets
Mississippi combines a state capital region (Jackson), a tourism-heavy Gulf Coast, Delta markets and regional hubs like Columbus, Meridian, Hattiesburg and Greenville.
With Local OOH, you can treat Mississippi as one integrated OOH system—coordinating formats, corridors and reporting instead of stitching together disconnected local buys.
Population
≈ 3 million
Residents across Jackson, Gulf Coast, Delta and regional Mississippi markets.
Key interstates
I-10 · I-20 · I-55 · I-59
Connecting Jackson, Gulf Coast, Delta and neighboring states.
Core formats
Billboards, digital OOH, transit & street furniture
Plus coastal OOH and regional out-of-home inventory.
Nearby markets
Other Mississippi markets to include in your plan
Popular services in Mississippi
What brands most often book across the state
Billboard coverage along I-10, I-20, I-55 and I-59 reaching statewide traffic.
Coastal OOH around the Mississippi Gulf Coast for tourism, gaming and hospitality brands.
Regional billboard and digital OOH packages across Jackson, Delta and east Mississippi hubs.
Key Mississippi markets
Explore other markets covered by Local OOH in Mississippi
Columbus, MS
Regional hub in eastern Mississippi with a mix of military, college and local business audiences.
Corinth, MS
Northern Mississippi market with regional retail and through-traffic near the Tennessee border.
Greenville
Delta city with agricultural, logistics and local consumer reach.
Hattiesburg
South Mississippi college and medical hub with steady year-round traffic.
Laurel – Hattiesburg corridor
Corridor hub between Laurel and Hattiesburg with local traffic and regional flows.
Pearl – Jackson, MS
Suburban market east of Jackson with strong commuter and retail patterns.
Meridian
Key crossroads in eastern Mississippi serving regional travel and local commerce.
Biloxi – Mississippi Gulf Coast
Gaming and tourism hub on the Mississippi Gulf Coast with heavy visitor flows.
Gulfport – Mississippi Gulf Coast
Port, logistics and tourism market anchoring the Gulf Coast.
FAQs
Frequently asked questions about Place-based media in Columbus, MS
These FAQs cover common planning, pricing and creative questions for Place-based media in Columbus, MS, Mississippi. If you need deeper detail, we’ll build a custom recommendation based on your brief.
What is place-based media in Columbus, MS, Mississippi?
Place-based media includes screens and posters inside gyms, campuses, medical centers, bars, retail and workplaces in Columbus, MS, Mississippi.
When is place-based media a good fit in Mississippi?
It works well for healthcare, finance, education, lifestyle and app brands that benefit from longer dwell times and more detailed messaging.
How are place-based campaigns structured?
Networks typically package impressions or plays across a set of venues. We focus on venue types and zip codes that match your ideal customer profile.
Can I vary creative by venue?
Yes. You can run tailored messages for gyms, campuses, clinics or retail while keeping a consistent Mississippi story.
Should I combine place-based with other OOH formats?
Yes. Billboards and transit deliver reach, while place-based formats provide depth and context where people spend more time.
Let’s map your Mississippi Place-based media plan
Share your target markets, corridors and budget, and we’ll build a shortlist of Place-based media options in Columbus, MS, Mississippi and across Mississippi, with expected impressions and a recommended flight structure.