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New York · United States
Place-based media in New York City, New York
Global media, finance and culture hub across all five boroughs and the broader New York City–New Jersey region. Traditional OOH, hand-painted murals, transit advertising, bus shelters & benches, bike share panels, LinkNYC kiosks, taxi tops, ferries, Amtrak and high-impact spectaculars. Plan New York OOH with Local OOH, balancing five-borough visibility with Hudson Valley and Upstate coverage.
Place-based media creative
Visual reference for Place-based media
Place-based media inside key venues
Highlight screens and posters inside gyms, retail, campuses, medical and entertainment spaces with high dwell time.
You can swap this hero for real New York campaigns—Times Square, outer-borough corridors, Hudson Valley parkways or Upstate highways—while keeping a consistent Local OOH look.
Local OOH in New York City
OOH coverage aligned with urban, commuter and regional movement
In New York City, Place-based media helps you reach commuters, residents, students and visitors as they move between workplaces, campuses, retail, transit hubs and regional destinations.
We build corridor-led plans that respect how people actually move across New York—by subway, rail, bus, ferries and car—not just where individual units happen to be available.
When to use Place-based media in New York City?
- To support launches, openings or cultural moments in New York City and nearby areas.
- To reinforce digital campaigns with on-the-ground visibility along key routes and hubs.
- To maintain top-of-mind awareness for institutions, retail, entertainment and services.
- To reach both everyday commuters and local residents as they repeat their routines.
- To connect regional travelers and visitors during key seasonal windows.
Formats, sizes and best practices
How to activate Place-based media in New York City, New York
The table below summarizes the Place-based media formats we most often recommend in New York City, New York and across New York, with planning notes for each.
| Format | Approx. size | Best for | Planning notes |
|---|---|---|---|
| Retail, fitness & campus networks | Screens and posters | Retail, QSR, apps, education and services. | High-dwell contact in everyday destinations across New York. |
| Healthcare & professional venues | Indoor screens and posters | Healthcare, financial and B2B services. | Useful for repeated exposure among patients, professionals and staff. |
Sample targeting lenses
- Five-borough corridors & outer boroughs (New York City if applicable)
- Hudson Valley & Upstate city cores
- Long Island, Westchester & commuter flows
- Airports, rail hubs, ferries & waterfronts
Why advertise in New York?
New York OOH built around city, commuter and regional audiences
New York combines global-scale reach in New York City with influential commuter corridors in Hudson Valley and Long Island, plus important Upstate markets like Albany, Buffalo, Rochester and Syracuse.
With Local OOH, you can blend high-impact formats—murals, spectaculars, transit hubs—with scalable roadside and neighborhood-level OOH that follow how people actually move.
Key hubs
New York City · Long Island · Westchester · Hudson Valley · Albany · Buffalo · Rochester · Syracuse
Coverage from the five boroughs to Upstate and river corridors.
Core corridors
I-87 · I-90 · I-81 · Long Island Expressway
High-frequency routes linking city, suburbs, Hudson Valley and Upstate markets.
Audience mix
Urban + commuter + regional + tourism
From daily subway riders and drivers to visitors and students.
Signature New York City formats
High-impact units across the five boroughs and commuter touchpoints
Traditional OOH (New York City)
Transit / Street Furniture (Fairfield County · Long Island · Westchester)
Hand-painted Murals
Transit Advertising (Buses, Rail)
Bus Shelters & Benches
Bike Share Panels
Digital Billboard Truck (New York, Buffalo)
LinkNYC Digital Kiosk
CitiBike Advertising
Taxi Top
Street Banners
Amtrak Advertising
PATH Rail
Transit Full Wrap
Bus King
Bus Queen
Bus Super King
Bus Ultra Super King
Bus Fullback
Bus Tail
Ferry Dynamic Digital
Ferry Table Wrap
Ferry Direct Application
Ferry Poster
Truck-side Advertising (Mobile Billboard Truck)
Airport Lounge DOOH Network (JFK)
Static Posters & Banners (JFK)
Product Placement (JFK)
Digital Spectacular
Static Spectacular
Wallscape
Transit Hub / High-Impact Placement
Large Format LED Display
Transit / Experiential Placement
Nearby markets
Other New York markets to include in your plan
Popular services in New York
What brands most often book across the state
Transit and street furniture across New York City, Long Island and Westchester commuter corridors.
Hand-painted murals, LinkNYC kiosks, CitiBike and taxi tops in high-density New York City locations.
Digital billboards, spectaculars and experiential formats across New York City, Hudson Valley and Upstate highways.
Key New York markets
Explore markets covered by Local OOH in New York
New York City
Five-borough metro with unmatched density across streets, transit systems and digital networks.
Albany
State capital and government center for Upstate New York.
Buffalo
Upstate metro near the Canadian border with sports and campus audiences.
Rochester
Upstate city anchored by healthcare, education and technology.
Hudson Valley
Commuter and lifestyle corridor north of New York City along the Hudson River.
Middletown
Growing Hudson Valley community with regional retail and commuter traffic.
New Paltz
College-oriented town and gateway to outdoor recreation.
Newburgh
Hudson River city with bridge, highway and local travel patterns.
Thompson
Resort and events area in the Catskills with seasonal visitation.
Northern Tier
Northern corridor with rural and regional travel between markets.
Oswego
Port city on Lake Ontario with seasonal tourism and local audiences.
Syracuse
Upstate metro with university, logistics and regional retail audiences.
Watertown
Gateway to the Thousand Islands region and nearby military installations.
FAQs
Frequently asked questions about Place-based media in New York City
These FAQs cover common planning, pricing and creative questions for Place-based media in New York City, New York. For more detail, we’ll build a custom recommendation based on your brief.
What is place-based media in New York City, New York?
Place-based media in New York City, New York includes screens and posters in venues such as gyms, retail, campuses, healthcare and entertainment spaces.
What brands benefit most from place-based media in New York City?
Retail, QSR, apps, financial services, healthcare and education brands benefit from high-dwell, context-rich exposure in everyday destinations.
How are place-based campaigns structured?
Networks often package impressions or plays by venue type and audience. We help select locations that best match your customer profile and travel patterns in New York City.
Can creative vary by venue type?
Yes. You can tailor creative for gyms, retail, campuses, medical environments or entertainment spaces while keeping one overarching campaign idea.
Should I combine place-based with other New York OOH?
Place-based performs best when paired with billboards, transit and street furniture so people see your brand on the way to venues and again inside them.
Let’s map your New York Place-based media plan
Share your audiences, corridors, transit systems and budget, and we’ll build a shortlist of Place-based media options in New York City, New York and across New York, with expected impressions and a recommended flight structure.