Columbia
State capital with a strong mix of government, university and medical audiences anchored around downtown and key arterials.
South Carolina · United States
South Carolina OOH coverage: Columbia, Myrtle Beach & Upstate
Use Local OOH to plan South Carolina campaigns that connect the capital, the coast and the Upstate— combining static and digital bulletins and posters along I-20, I-26, I-85 and coastal corridors in Columbia, Myrtle Beach and Greenville–Spartanburg.
South Carolina markets
From the State House to the shoreline and Upstate corridor
Local OOH helps you connect government and university audiences in Columbia, tourism and hospitality in Myrtle Beach, and corporate and industrial decision-makers in Greenville–Spartanburg, using a mix of static bulletins, digital bulletins and posters.
Myrtle Beach
Coastal tourism market with beach traffic, resorts, attractions and year-round local residents.
Greenville–Spartanburg
Upstate South Carolina corridor connecting corporate campuses, industrial parks, airport traffic and regional commuters.
Need a South Carolina OOH plan?
Share how Columbia, Myrtle Beach and Greenville–Spartanburg fit into your brief, and we’ll map a corridor- and audience-led plan around your objectives and budget.
From the Local OOH Blog
Where to Advertise in 2026: A City-by-City OOH Checklist for Choosing the Right Locations (U.S. Edition)
The best OOH plans start with the environment, not the format. Use this city-by-city checklist to choose the right OOH locations across the U.S. based on objectives, behavior, and real-world movement.
OOH Attribution Without Guesswork: A Simple Measurement Stack for Search Lift, Web Traffic, and Store Visits
You can measure OOH without pretending it’s a click channel. Here’s a practical measurement stack for search lift, web traffic, store visits, and incrementality that actually reflects how OOH works in the real world.
Billboard Costs in 2026: What You Actually Pay (and What Moves the Price)
Billboard pricing in 2026 isn’t a single number—it’s driven by location, format, speed, share-of-voice, availability, and campaign length. Here’s how static, digital, and programmatic DOOH pricing really works.
The 2026 DOOH Creative Playbook: 12 Formats That Stop People (Not Just Reach Them)
The best DOOH isn’t scroll-stopping—it’s route-stopping. Here are 12 proven DOOH creative formats designed for motion, repetition, and instant recognition in public space.
WHSmith Launches Programmatic Airport Retail Media in the U.S. — What It Means for DOOH Buyers
WHSmith North America Media Network partners with In-Store Marketplace to activate a programmatic airport retail media network across 350+ U.S. airport stores—reshaping how airport DOOH is planned, bought, and measured.
Livesystems + Ringier Bring Editorial Content to 13,000+ DOOH Screens Across Switzerland
Starting January 1, 2026, Livesystems and Ringier Media Switzerland are rolling out trusted editorial content across 13,000+ DOOH screens—reshaping how public screens function as everyday media channels.
Ströer Sale Watch: I Squared Reportedly Drops Pursuit of the OOH Unit
Reports say an I Squared–led investor group dropped its pursuit of Ströer’s core OOH business, highlighting how macro conditions and financing sentiment are reshaping large outdoor advertising M&A deals.
Place Exchange Brings Programmatic Guaranteed DOOH to DV360
Place Exchange has launched Programmatic Guaranteed DOOH inside Google Display & Video 360, allowing buyers to secure premium digital out-of-home inventory with guaranteed terms using programmatic workflows.
Diamond Bar, CA Advances Billboard Rules in Light Industry Zones
Diamond Bar City Council advanced a new billboard ordinance for Light Industry zones, setting standards like brightness controls and minimum image hold times to guide future DOOH development.
Beaumont, TX Approves Transit Advertising to Fund Bus Stop Improvements
Beaumont, Texas approved a new transit advertising program for buses and vans, directing ad revenue toward bus stop shelters, lighting, and rider comfort improvements.