Why Outdoor Advertising Still Wins: 7 Reasons Brands Rely on OOH
Discover why outdoor advertising remains one of the most effective channels for reach, impact and local market coverage. A guide to billboards, transit, and digital OOH.
Texas · United States
Digital OOH in Austin, Texas
State capital and fast-growing tech, culture and education hub in Central Texas. Billboards, digital OOH, transit, street furniture and place-based media across downtown, campus and suburban corridors. Plan Texas OOH with Local OOH, balancing metro visibility with corridor-led regional coverage.
Digital OOH creative
Visual reference for Digital OOH
Digital OOH in Austin, Texas
Highlight digital billboards and street-level screens in high-traffic Texas environments.
You can swap this hero for real Texas campaigns—interstate units, downtown coverage, energy corridors or border routes—while keeping a consistent Local OOH look.
Local OOH in Austin
OOH coverage aligned with how people move through Austin
In Austin, Digital OOH helps you reach residents, workers, students and visitors moving between downtowns, campuses, industrial zones, retail corridors and neighborhoods.
We build corridor-led plans that respect how people actually move across Texas—by car, transit and on foot— not just where individual units happen to be available.
When to use Digital OOH in Austin?
- To launch openings, tours, festivals or seasonal pushes in Austin.
- To support bookings, ticketing, appointments and sign-ups around key windows.
- To maintain visibility for venues, healthcare, education, retail, energy and services.
- To reinforce digital media with high-impact on-the-ground presence.
- To reach both local and regional audiences along their daily and weekly paths.
Formats, sizes and best practices
How to activate Digital OOH in Austin, Texas
The table below summarizes the Digital OOH formats we most often recommend in Austin, Texas and across Texas, with planning notes for each.
| Format | Approx. size | Best for | Planning notes |
|---|---|---|---|
| Roadside digital billboards | Large-format digital faces | High-impact visibility on interstates and main approaches. | Perfect for launches, limited-time offers, tours and ticketing. |
| Urban & pedestrian digital | Portrait or landscape screens | Street-level contact near venues, campuses, retail and dining. | Supports QR codes, timely offers and event-specific creative. |
Sample targeting lenses
- Interstate & primary highway coverage
- Downtowns & employment corridors
- Campuses, healthcare & industrial zones
- Border, port and energy-driven routes
Why advertise in Texas?
Texas OOH built around tech, energy, logistics and cross-border trade
Texas combines tech and government in Central Texas, energy and logistics in the Permian Basin, ports and tourism along the Gulf Coast and cross-border trade in the Rio Grande Valley and Laredo.
With Local OOH, you can blend marquee formats—digital billboards, wallscapes, street furniture, transit and digital billboard trucks—into a plan that follows freight, commuters, students and shoppers across the state.
Key hubs
Austin · DFW · Houston · San Antonio · RGV · Permian Basin
Tech, government, logistics, energy, tourism and cross-border trade layered across the state.
Core corridors
I-35 · I-10 · I-20 · I-45 · Border routes
Link metros, ports, energy fields and US–Mexico crossings.
Audience mix
Local + regional + cross-border
Residents, commuters, students, freight and international shoppers sharing the same corridors.
Signature Austin formats
High-impact units around downtown, campus and Central Texas corridors
Bus Wrap
Full Side
Bus King
Bus Queen
Bus Tail
Rail Media
Digital Spectacular
Static Bulletin
Nearby markets
Other Texas markets to include in your plan
Popular services in Texas
What brands most often book across the state
Traditional and digital billboards along I-35, I-10, I-20 and I-45.
Transit, street furniture and campus media in Central Texas and regional hubs.
Digital billboard trucks in Dallas, Houston and the Rio Grande Valley.
Key Texas markets
Explore markets covered by Local OOH in Texas
Austin
State capital and tech, government and live music hub for Central Texas.
Bryan-College Station
Home to Texas A&M University with strong student, faculty and game-day audiences.
Corpus Christi
Port and beach destination on the Texas Gulf Coast.
Midland-Odessa
Energy and logistics hub for the Permian Basin.
McAllen
Rio Grande Valley gateway with cross-border retail, healthcare and airport traffic.
Laredo
Major US–Mexico trade and logistics gateway on I-35.
Tyler-Longview
East Texas hub with healthcare, manufacturing and regional retail.
Abilene
West Central Texas hub serving Dyess Air Force Base, education and regional healthcare.
Amarillo
Texas Panhandle hub on I-40 with freight, tourism and regional services.
Victoria
Gulf Bend hub linking Houston, San Antonio and Corpus Christi corridors.
FAQs
Frequently asked questions about Digital OOH in Austin
These FAQs cover common planning, pricing and creative questions for Digital OOH in Austin, Texas. For more detail, we’ll build a custom recommendation based on your brief.
Why use digital OOH in Austin, Texas?
Digital OOH in Austin, Texas lets you rotate multiple creatives, update messages quickly and align with events, sales windows or specific dayparts across Texas corridors.
What creative specs do I need for digital OOH in Austin?
Most Texas digital networks accept JPG or PNG at screen-native resolution (72 dpi), with some locations allowing short video. We provide exact specs for each operator before production.
How long should my digital OOH campaign run in Austin?
Short bursts of 2–4 weeks can work around openings, tours or promotions, while ongoing presence near key corridors and districts benefits from longer or recurring flights.
Can digital OOH be synced with online and social media?
Yes. We can align your digital OOH in Austin, Texas with search, social, CTV and programmatic so people see consistent messages across streets and screens.
How many digital screens do I need in Austin?
We right-size your footprint based on audience, geography and budget, starting with a focused set of high-impact screens and scaling up as results and budgets grow.
Let’s map your Texas Digital OOH plan
Share your audiences, corridors, venues and budget, and we’ll build a shortlist of Digital OOH options in Austin, Texas and across Texas, with expected impressions and a recommended flight structure.