Why Outdoor Advertising Still Wins: 7 Reasons Brands Rely on OOH
Discover why outdoor advertising remains one of the most effective channels for reach, impact and local market coverage. A guide to billboards, transit, and digital OOH.
Utah · United States
Digital OOH in Salt Lake City, Utah
State capital and core metro for the Wasatch Front, linking downtown, suburbs and ski-country access. Static billboards, digital billboards and RoadTop units along I-15, I-80, airport approaches and commuter corridors serving Midvale, South Salt Lake and Woods Cross/Bountiful. Plan Utah OOH with Local OOH, balancing metro visibility with corridor-led coverage across the Wasatch Front.
Digital OOH creative
Visual reference for Digital OOH
Digital billboards in Salt Lake City, Utah
Highlight digital billboards in high-traffic Utah environments across core interstate and approach corridors.
You can swap this hero for real Utah campaigns—interstate units, airport approaches or key commuter routes—while keeping a consistent Local OOH look.
Local OOH in Salt Lake City
Billboard coverage aligned with how people move through Salt Lake City
In Salt Lake City, Digital OOH helps you reach residents, workers and visitors moving between downtown, suburbs, airport corridors and routes toward ski-country.
We build corridor-led plans that respect how people actually move across Utah—by car and shuttle along I-15, I-80 and key approach roads—not just where individual units happen to be available.
When to use Digital OOH in Salt Lake City?
- To launch openings, seasons or campaigns tied to ski, travel or local events in Salt Lake City.
- To support bookings, ticketing, appointments and inquiries along main commuter and airport routes.
- To maintain visibility for healthcare, education, destinations, real estate and financial brands.
- To reinforce digital media with large-format, on-the-ground presence.
- To reach both local residents and regional visitors moving through the Wasatch Front.
Formats, sizes and best practices
How to activate Digital OOH in Salt Lake City, Utah
The table below summarizes the Digital OOH formats we most often recommend in Salt Lake City, Utah and across Utah, with planning notes for each.
| Format | Approx. size | Best for | Planning notes |
|---|---|---|---|
| Roadside digital billboards | Large-format digital faces | High-impact visibility on I-15, I-80 and main arterials. | Perfect for launches, limited-time offers, ticketing and seasonal pushes. |
| Digital units near airport & key junctions | Large roadside or approach units | Reaching travelers and commuters as they approach the city and airport. | Useful for visitor messaging, travel services and destination marketing. |
Sample targeting lenses
- I-15 commuter & freight corridors
- I-80 and airport access routes
- Approaches from suburbs toward downtown
- Routes connecting to ski-country and recreation
Why advertise in Utah?
Utah OOH built around commuters, airport traffic and recreation travel
Utah brings together everyday commuting on I-15 and I-80, airport and business travel into Salt Lake City and seasonal flows to ski-country and outdoor recreation.
With Local OOH, you can use static, digital and RoadTop billboards to stay present along the corridors your audiences actually drive, year-round and across peak seasons.
Key hubs
Salt Lake City metro
Downtown, airport approaches and suburbs along the Wasatch Front.
Core corridors
I-15 · I-80 · Airport access
Connect commuters, airport traffic and ski-country travel.
Audience mix
Local + regional + visitor
Residents, workers and visitors sharing the same corridors year-round.
Signature Salt Lake City formats
High-impact billboard units along Utah’s core corridors
Static Bulletin
Digital Bulletin
RoadTop Billboard
Airport Approach Coverage
I-15 Corridor Coverage
I-80 Corridor Coverage
Popular services in Utah
What brands most often book across the state
Static and digital billboards along I-15 and I-80.
RoadTop billboards on key approaches into Salt Lake City and nearby suburbs.
Corridor-based coverage connecting downtown, airport approaches and ski-country access routes.
Key Utah markets
Explore markets covered by Local OOH in Utah
FAQs
Frequently asked questions about Digital OOH in Salt Lake City
These FAQs cover common planning, pricing and creative questions for Digital OOH in Salt Lake City, Utah. For more detail, we’ll build a custom recommendation based on your brief.
Why use digital billboards in Salt Lake City, Utah?
Digital billboards in Salt Lake City, Utah let you rotate multiple creatives, update messages quickly and align with weather, traffic patterns and seasonal ski or travel windows.
What creative specs do I need for digital billboards in Salt Lake City?
Most Utah digital billboards accept JPG or PNG at screen-native resolution (72 dpi). We provide exact specs for each operator and orientation before you go into production.
How long should my digital billboard campaign run in Salt Lake City?
Short bursts of 2–4 weeks can work well around openings or events, while ongoing presence on I-15, I-80 and airport access routes benefits from longer or recurring flights.
Can digital billboards be synced with online and social media?
Yes. We can align your digital billboards in Salt Lake City, Utah with search, social, CTV and programmatic so people see consistent messages across streets and screens.
How many digital faces do I need in Salt Lake City?
We right-size your footprint based on audience, geography and budget, starting with a focused set of high-impact faces and scaling up as results and budgets grow.
Let’s map your Utah Digital OOH plan
Share your audiences, corridors and budget, and we’ll build a shortlist of Digital OOH options in Salt Lake City, Utah and across the Wasatch Front, with expected impressions and a recommended flight structure.