Campaign breakdowns, strategy pieces and practical guidance for brands planning out-of-home media across the United States — from classic billboards and street furniture to digital OOH and transit advertising.
Children with Cancer UK launches Too Big, an integrated fundraising and awareness campaign by Earnies using oversized clothing and OOH to spotlight the lack of childhood cancer research funding.
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Electrolux uses innovative 3D billboards, real steam effects and experiential marketing to make steam cooking easier to understand across Australia and New Zealand.
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The New York Lottery launches Can You Imagine?, its first major brand campaign in nearly a decade, created by McCann New York to unify its games under a new imagination-led platform.
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McCann New York introduces Can You Imagine?, a new brand platform for the New York Lottery designed to inspire bigger dreams and connect with a new generation of players.
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STAMMA and Iris London launch Leave Space, a powerful outdoor advertising campaign using mostly blank billboards to encourage people to give those who stammer time to speak.
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Tombola transformed a traditional billboard into a giant bubble wrap experience, inviting London pedestrians to stop, interact and play with outdoor advertising.
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Amazon and TRO transformed thousands of delivery vans across the UK into mobile brand assets, creating a scalable outdoor advertising network without disrupting daily operations.
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Heineken brings back Bar de Change, allowing South African and Nigerian football fans to pre-purchase beers at local prices before traveling to the United States and Mexico.
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Coors Light launches a striking OOH and digital campaign using thermal imaging technology to highlight its iconic Cold As The Rockies positioning during the summer season.
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Coca-Cola Mexico and Panini created a live fan activation in Guadalajara, Culiacán, and Monterrey with giant sticker walls designed to help fans complete their World Cup albums.
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Original Source introduces its new Refreshingly Original positioning through a creative OOH campaign developed with SICKDOGWOLFMAN, celebrating simplicity, natural ingredients and authentic refreshment.
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Uber Eats transformed restaurant facades into giant delivery bags across Córdoba, creating a bold outdoor advertising campaign to celebrate its arrival in the city.
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Chelsea FC, Nike, TILL DAWN and ICONIC unveil the 2026/27 home kit through a global OOH campaign featuring projections, murals, flyposters and cultural activations across major cities.
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InsideOut Literary Arts unveils twelve billboards across Detroit featuring original student poetry, turning outdoor advertising into a platform for creativity and community engagement.
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McDonald’s Australia and Akcelo remove logos, products and even the brand name from a nationwide OOH campaign, relying entirely on cultural recognition and brand equity.
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TikTok’s Out of Phone collaboration brings social-native creative from mobile screens into physical OOH environments, connecting digital culture with real-world media.
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Intuit’s ‘You Need the Intuit ERP’ campaign uses blunt messaging, high-contrast photography, and human insight to connect with finance leaders facing outdated systems.
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GUT Los Angeles created a giant 6,000-pound motorised DoorDash delivery bag as part of a bold OOH and experiential campaign across America.
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KFC Sweden and Uncommon Stockholm launch ‘Bucket For One’, a bold OOH campaign that turns solo eating into dramatic renaissance-inspired visuals.
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Argos and T&P launch ‘More than toys’, a bold OOH campaign in London that turns home products into oversized toys to challenge brand perception.
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Channel 4 launches a creative OOH campaign for Tip Toe using oversized handwritten neighbor notes turned into outdoor advertising installations.
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Halo created the naming and visual identity for Nine Yards, a new design-led social destination in Johannesburg built around flexibility, architecture and culture.
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R/GA partnered with Australian record label One Day to launch a bold new brand identity inspired by live music energy, creativity and artist culture.
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Nespresso introduces Dua Lipa as its new global ambassador through the Vertuo World campaign filmed in Mexico City, blending luxury, culture and modern lifestyle storytelling.
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