Quick answer: R/GA partnered with Australian music label One Day to create a bold new brand identity inspired by live music culture, motion design and emotional storytelling to help spotlight the next generation of Australian artists.
A New Identity Built Around Creative Energy
One Day, the Australian artist-led record label backed by EMI and Universal Music Australia, launched a complete brand evolution designed to support emerging artists in an increasingly competitive music industry.
The project was developed in partnership with R/GA, which helped redefine the label as more than a music company.
Instead, One Day now positions itself as a creative platform where artists, communities and cultural influences come together to shape the future of Australian music.
The rebrand was built around a powerful idea:
Real creativity cannot be automated.
Capturing The Feeling Of Being On Stage
Rather than creating a traditional corporate identity, the team focused on recreating the emotional intensity of live performances.
The new visual system includes:
- A redesigned logo.
- New art direction.
- Dynamic motion graphics.
- Immersive visual storytelling assets.
The branding draws inspiration from stage lighting, moving crowds, loud venues and the raw adrenaline artists feel during live performances.
Every visual element was designed to feel energetic, human and emotionally charged.
The result is a brand system that feels alive instead of static.
Motion Design Became The Core Of The Brand
To bring the concept to life, R/GA partnered with motion design studio Never Sit Still.
Together, they created a motion system inspired by the idea of activating concert lights during an artist’s defining moment.
The animations shift rhythm, intensity and pacing to mirror the emotional highs and energy transitions of live music experiences.
This approach allows the identity to evolve naturally across different artists, genres and campaigns.
Instead of looking polished and predictable, the brand embraces movement, emotion and imperfection.
A Brand Designed For Emerging Artists
The rebrand also reflects how the music industry is changing.
Today, emerging artists compete not only through music platforms but also through social media, live experiences and digital communities.
One Day positions itself as a catalyst for creativity rather than simply a record label.
The goal is to create a cultural ecosystem where artists feel supported creatively, emotionally and visually.
That community-driven approach gives the brand a more authentic connection with younger audiences and creative culture.
Why The Rebrand Stands Out
Many modern entertainment brands lean heavily into minimalism and algorithm-friendly aesthetics.
But One Day intentionally moves in the opposite direction.
The identity embraces rawness, emotion, movement and unpredictability — qualities that feel deeply connected to real artistic experiences.
That creative direction makes the brand feel human in an industry increasingly shaped by automation and digital sameness.
“In a world increasingly run by predictability, this brand is a reminder that realness can’t be automated.”
A Branding System Built For Culture
The One Day rebrand demonstrates how visual identity can become more than design.
It can become atmosphere, emotion and cultural expression.
By combining motion graphics, live music inspiration and artist-focused storytelling, R/GA created a branding system capable of evolving alongside the next generation of Australian artists.
The project proves that the strongest modern brands are not just seen.
They are felt.
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