Why Outdoor Advertising Still Wins: 7 Reasons Brands Rely on OOH
Discover why outdoor advertising remains one of the most effective channels for reach, impact and local market coverage. A guide to billboards, transit, and digital OOH.
Nevada · United States
Billboard advertising in Las Vegas, Nevada
Global tourism, entertainment and convention hub with 24/7 foot and vehicle traffic. Strip and off-Strip billboards, spectaculars, station dominations and experiential transit formats. Plan Nevada OOH with Local OOH, balancing iconic Las Vegas visibility with scalable regional coverage.
Billboard advertising creative
Visual reference for Billboard advertising
Billboard coverage across Las Vegas, Nevada
Show large-format billboards along I-15, I-80 and major arterials so buyers can picture their Nevada presence.
You can swap this hero for real Nevada campaigns—Strip spectaculars, resort corridors, transit hubs or regional highways—while keeping a consistent Local OOH look.
Local OOH in Las Vegas
OOH coverage aligned with tourism, events and everyday movement
In Las Vegas, Billboard advertising helps you reach visitors, workers and residents moving between resorts, arenas, convention centers, Downtown districts and neighborhoods.
We build corridor-led plans that respect how people actually move across Nevada—by car, transit and on foot— not just where individual units happen to be available.
When to use Billboard advertising in Las Vegas?
- To launch shows, attractions, openings or festivals in Las Vegas.
- To support bookings, ticketing and reservations around key event or convention windows.
- To maintain visibility for casinos, resorts, venues, dining and retail.
- To reinforce digital media with high-impact on-the-ground presence.
- To reach both visitors and locals along their daily and nightly paths.
Formats, sizes and best practices
How to activate Billboard advertising in Las Vegas, Nevada
The table below summarizes the Billboard advertising formats we most often recommend in Las Vegas, Nevada and across Nevada, with planning notes for each.
| Format | Approx. size | Best for | Planning notes |
|---|---|---|---|
| Static bulletins | Approx. 14' x 48' | Long-term branding on I-15, I-80 and major arterials. | Ideal for casinos, resorts, attractions and regional services needing consistent presence. |
| Posters & junior posters | Smaller roadside units | In-town coverage near retail, dining and entertainment districts. | Useful for directional messaging and neighborhood-level frequency. |
Sample targeting lenses
- Strip & resort corridors (Las Vegas)
- Downtown & entertainment districts
- Airport, arenas & convention zones
- High-income visitor & commuter flows
Why advertise in Nevada?
Nevada OOH built around tourism, events and regional travel
Nevada combines global tourism and conventions in Las Vegas with gaming and outdoor recreation in Reno–Lake Tahoe and regional communities like Carson City and Elko.
With Local OOH, you can blend marquee formats—digital spectaculars, wallscapes, station dominations— with scalable highway and in-town OOH that reach both visitors and locals.
Key hubs
Las Vegas · Reno–Lake Tahoe
Tourism, gaming, entertainment and convention-driven audiences.
Core corridors
I-15 · I-80 · US-95
Connect visitors, residents and regional travelers across the state.
Audience mix
Tourism + local & regional
Blend of visitors, workers and year-round residents.
Signature Las Vegas formats
High-impact units available in and around the Strip
Digital Billboard Truck
Train Wrap
Station Domination
Loop Tunnel Ads
Digital Spectacular
Static Spectacular
Wallscape
Transit Hub / High-Impact Placement
Transit / Experiential Placement
Iconic LED Display
Nearby markets
Other Nevada markets to include in your plan
Popular services in Nevada
What brands most often book across the state
Traditional and digital billboards along I-15, I-80 and key arterials.
Las Vegas spectaculars, wallscapes and large-format LED displays on and off the Strip.
Transit and experiential media around loops, stations, tunnels and high-dwell hubs.
Key Nevada markets
Explore markets covered by Local OOH in Nevada
Las Vegas
Strip, Downtown and off-Strip environments with tourism and convention audiences.
Reno
Reno–Lake Tahoe metro with tourism, gaming and outdoor recreation.
Carson City
State capital and connector to Reno and Lake Tahoe.
Elko
Regional hub along I-80 serving local communities and through-traffic.
FAQs
Frequently asked questions about Billboard advertising in Las Vegas
These FAQs cover common planning, pricing and creative questions for Billboard advertising in Las Vegas, Nevada. For more detail, we’ll build a custom recommendation based on your brief.
How much does billboard advertising cost in Las Vegas, Nevada?
Billboard pricing in Las Vegas, Nevada ranges widely based on proximity to the Strip or resort corridors, traffic volume, visibility and seasonality. Premium units near key tourism and commuter routes command higher rates, while regional corridors can offer more efficient CPMs.
Which billboard locations perform best in Las Vegas?
Top-performing locations in Las Vegas tend to be on I-15, major resort and commuter corridors, approaches to the Strip and Downtown, and key connectors to the airport, arenas and convention centers.
How long should a billboard campaign run in Las Vegas?
We recommend a minimum of 4 weeks for awareness, with 8–12 week campaigns providing stronger recall among visitors and locals, especially around peak event, convention or holiday periods.
Is billboard advertising good for local and regional brands in Las Vegas, Nevada?
Yes. Billboards in Las Vegas, Nevada are used by hotels, casinos, entertainment, dining, retail, healthcare, education and regional services to reach both visitors and residents.
How do you measure billboard performance in Las Vegas, Nevada?
We combine impression data with digital signals—such as web visits, search lift and bookings or leads—to understand how Nevada billboards contribute to awareness and response.
Let’s map your Nevada Billboard advertising plan
Share your audiences, corridors, venues and budget, and we’ll build a shortlist of Billboard advertising options in Las Vegas, Nevada and across Nevada, with expected impressions and a recommended flight structure.