Why Outdoor Advertising Still Wins: 7 Reasons Brands Rely on OOH
Discover why outdoor advertising remains one of the most effective channels for reach, impact and local market coverage. A guide to billboards, transit, and digital OOH.
Nevada · United States
Digital OOH in Las Vegas, Nevada
Global tourism, entertainment and convention hub with 24/7 foot and vehicle traffic. Strip and off-Strip billboards, spectaculars, station dominations and experiential transit formats. Plan Nevada OOH with Local OOH, balancing iconic Las Vegas visibility with scalable regional coverage.
Digital OOH creative
Visual reference for Digital OOH
Digital OOH in Las Vegas, Nevada
Highlight digital spectaculars, billboards and street-level screens in high-traffic Nevada environments.
You can swap this hero for real Nevada campaigns—Strip spectaculars, resort corridors, transit hubs or regional highways—while keeping a consistent Local OOH look.
Local OOH in Las Vegas
OOH coverage aligned with tourism, events and everyday movement
In Las Vegas, Digital OOH helps you reach visitors, workers and residents moving between resorts, arenas, convention centers, Downtown districts and neighborhoods.
We build corridor-led plans that respect how people actually move across Nevada—by car, transit and on foot— not just where individual units happen to be available.
When to use Digital OOH in Las Vegas?
- To launch shows, attractions, openings or festivals in Las Vegas.
- To support bookings, ticketing and reservations around key event or convention windows.
- To maintain visibility for casinos, resorts, venues, dining and retail.
- To reinforce digital media with high-impact on-the-ground presence.
- To reach both visitors and locals along their daily and nightly paths.
Formats, sizes and best practices
How to activate Digital OOH in Las Vegas, Nevada
The table below summarizes the Digital OOH formats we most often recommend in Las Vegas, Nevada and across Nevada, with planning notes for each.
| Format | Approx. size | Best for | Planning notes |
|---|---|---|---|
| Roadside digital billboards | Large-format digital faces | High-impact visibility on resort and commuter approaches. | Perfect for launches, limited-time offers, ticketing and seasonal pushes. |
| Urban & pedestrian digital | Portrait or landscape screens | Street-level contact near casinos, retail, dining and attractions. | Supports QR codes, timely offers and event-specific creative. |
Sample targeting lenses
- Strip & resort corridors (Las Vegas)
- Downtown & entertainment districts
- Airport, arenas & convention zones
- High-income visitor & commuter flows
Why advertise in Nevada?
Nevada OOH built around tourism, events and regional travel
Nevada combines global tourism and conventions in Las Vegas with gaming and outdoor recreation in Reno–Lake Tahoe and regional communities like Carson City and Elko.
With Local OOH, you can blend marquee formats—digital spectaculars, wallscapes, station dominations— with scalable highway and in-town OOH that reach both visitors and locals.
Key hubs
Las Vegas · Reno–Lake Tahoe
Tourism, gaming, entertainment and convention-driven audiences.
Core corridors
I-15 · I-80 · US-95
Connect visitors, residents and regional travelers across the state.
Audience mix
Tourism + local & regional
Blend of visitors, workers and year-round residents.
Signature Las Vegas formats
High-impact units available in and around the Strip
Digital Billboard Truck
Train Wrap
Station Domination
Loop Tunnel Ads
Digital Spectacular
Static Spectacular
Wallscape
Transit Hub / High-Impact Placement
Transit / Experiential Placement
Iconic LED Display
Nearby markets
Other Nevada markets to include in your plan
Popular services in Nevada
What brands most often book across the state
Traditional and digital billboards along I-15, I-80 and key arterials.
Las Vegas spectaculars, wallscapes and large-format LED displays on and off the Strip.
Transit and experiential media around loops, stations, tunnels and high-dwell hubs.
Key Nevada markets
Explore markets covered by Local OOH in Nevada
Las Vegas
Strip, Downtown and off-Strip environments with tourism and convention audiences.
Reno
Reno–Lake Tahoe metro with tourism, gaming and outdoor recreation.
Carson City
State capital and connector to Reno and Lake Tahoe.
Elko
Regional hub along I-80 serving local communities and through-traffic.
FAQs
Frequently asked questions about Digital OOH in Las Vegas
These FAQs cover common planning, pricing and creative questions for Digital OOH in Las Vegas, Nevada. For more detail, we’ll build a custom recommendation based on your brief.
Why use digital OOH in Las Vegas, Nevada?
Digital OOH in Las Vegas, Nevada lets you rotate multiple creatives, sync messaging to events or dayparts, and avoid print and installation costs—ideal for fast-moving tourism, entertainment and ticketing campaigns.
What creative specs do I need for digital OOH in Las Vegas?
Most Nevada digital networks accept JPG or PNG at screen-native resolution (72 dpi), with some locations allowing short video. We provide exact specs per operator before production starts.
How long should my digital OOH campaign run in Las Vegas?
Short bursts of 2–4 weeks can work well around key events, while ongoing presence near resorts, entertainment districts and commuter routes benefits from longer or recurring flights.
Can digital OOH be synced with online and social media?
Yes. We can align your digital OOH in Las Vegas, Nevada with search, social, CTV and programmatic so people see consistent messages across streets and screens.
How many digital screens do I need in Las Vegas?
We right-size your footprint based on audience, geography and budget, starting with a focused set of high-impact screens and scaling up as results and budgets grow.
Let’s map your Nevada Digital OOH plan
Share your audiences, corridors, venues and budget, and we’ll build a shortlist of Digital OOH options in Las Vegas, Nevada and across Nevada, with expected impressions and a recommended flight structure.