Why Outdoor Advertising Still Wins: 7 Reasons Brands Rely on OOH
Discover why outdoor advertising remains one of the most effective channels for reach, impact and local market coverage. A guide to billboards, transit, and digital OOH.
Wisconsin · United States
Street furniture in De Pere, Wisconsin
Part of the greater Green Bay area along the Fox River, with commuter and game-day traffic. Billboards along freeway approaches and arterials connecting De Pere, Green Bay and neighboring communities. Plan Wisconsin OOH with Local OOH, connecting lakeshore metros, college hubs and river markets with a corridor-led approach.
Local OOH in De Pere
OOH coverage aligned with how people move in De Pere
In De Pere, Street furniture follows interstate, lakeshore, river and city-arterial patterns—where commuters, students, patients and shoppers travel day in and day out.
We design plans so every unit in De Pere, Wisconsin has a clear job: anchor awareness, drive visits or support digital performance.
When to use Street furniture in De Pere?
- To launch or support locations that draw from multiple counties or corridors.
- To keep healthcare, education, retail and services visible along everyday routes.
- To layer a real-world presence on top of search, social and video.
- To reach visitors and locals during key seasons, events or game days.
- To connect De Pere with other Wisconsin markets in one plan.
Formats, sizes and best practices
How to activate Street furniture in De Pere, Wisconsin
The table below summarizes the Street furniture formats we most often recommend in De Pere, Wisconsin and across Wisconsin, with planning notes for each.
| Format | Approx. size | Best for | Planning notes |
|---|---|---|---|
| Bus shelters | Backlit posters | High-visibility contact at intersections and stops. | Strong for retail, healthcare, education and wayfinding. |
| Benches & other furniture | Street-level panels | Hyperlocal awareness near key venues and corridors. | Good support for search, app downloads and local response. |
Sample targeting lenses
- Lakeshore corridors & river routes
- Downtowns, campuses & healthcare districts
- Industrial and logistics clusters
- Key retail and entertainment zones
Why advertise in Wisconsin?
Wisconsin OOH built around metros, campuses and corridors
Wisconsin combines a major Lake Michigan metro (Milwaukee), a capital and university hub (Madison), stadium and manufacturing markets (Green Bay–De Pere, Sheboygan) and river and central hubs like La Crosse and Marshfield.
With Local OOH, you can connect these markets using billboards, digital OOH, transit and street furniture along I-94, I-90, I-43 and Mississippi River routes.
Key hubs
Milwaukee · Madison · Green Bay–De Pere
Metro, capital and stadium-driven audiences along Lake Michigan and inland corridors.
Core corridors
I-94 · I-90 · I-43 · Mississippi River
Connect lakeshore metros, river markets and central hubs into a single plan.
Audience mix
Commuters, students, visitors and local residents
Balanced reach for consumer, healthcare, education and service brands.
Nearby Wisconsin markets
Other markets to include in your Street furniture plan
Popular services in Wisconsin
What brands most often book across the state
Freeway and interstate billboards along I-94, I-90 and I-43.
Urban and lakeshore OOH in Milwaukee, Madison and Green Bay–De Pere.
Corridor-led digital OOH to support ticketing, healthcare and education.
Key Wisconsin markets
Explore markets covered by Local OOH in Wisconsin
Milwaukee
Lake Michigan metro with dense commuter, port and event-driven traffic.
Madison
State capital and university hub along I-39/90/94.
De Pere
Part of the greater Green Bay area along the Fox River.
Sheboygan
Lakeshore market between Milwaukee and Green Bay.
La Crosse
Mississippi River city where I-90 crosses between states.
Marshfield
Central Wisconsin hub with a strong healthcare footprint.
FAQs
Frequently asked questions about Street furniture in De Pere
These FAQs cover common planning, pricing and targeting questions for Street furniture in De Pere, Wisconsin. For a detailed plan, we’ll tailor everything to your brief.
What counts as street furniture in De Pere, Wisconsin?
Street furniture in De Pere, Wisconsin typically includes bus shelters, benches and other street-level units placed at eye level in key neighborhoods and corridors.
When is street furniture a good fit in De Pere?
It is ideal when you need to reach pedestrians and short-distance drivers near campuses, hospitals, retail and services.
How long should street furniture campaigns run?
4–12 week programs keep your message present through daily routines and help units become familiar touchpoints.
Can we use more copy or QR codes?
Yes. Because units are closer to viewers, you can include slightly more detail, offers or QR codes than on large-format billboards.
Can we cluster units near specific venues?
We can concentrate shelters and benches around campuses, healthcare, retail or entertainment districts in De Pere.
Let’s map your Wisconsin Street furniture plan
Share your corridors, markets and budget, and we’ll build a shortlist of Street furniture options in De Pere, Wisconsin and across Wisconsin, with estimated impressions and a recommended flight structure.