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Wisconsin · United States
Street furniture in Madison, Wisconsin
State capital and university market linking Madison, Janesville and Beloit along the I-39/90/94 spine. Billboards along interstates and key city arterials reaching students, state workers, commuters and visitors. Plan Wisconsin OOH with Local OOH, connecting lakeshore metros, college hubs and river markets with a corridor-led approach.
Local OOH in Madison
OOH coverage aligned with how people move in Madison
In Madison, Street furniture follows interstate, lakeshore, river and city-arterial patterns—where commuters, students, patients and shoppers travel day in and day out.
We design plans so every unit in Madison, Wisconsin has a clear job: anchor awareness, drive visits or support digital performance.
When to use Street furniture in Madison?
- To launch or support locations that draw from multiple counties or corridors.
- To keep healthcare, education, retail and services visible along everyday routes.
- To layer a real-world presence on top of search, social and video.
- To reach visitors and locals during key seasons, events or game days.
- To connect Madison with other Wisconsin markets in one plan.
Formats, sizes and best practices
How to activate Street furniture in Madison, Wisconsin
The table below summarizes the Street furniture formats we most often recommend in Madison, Wisconsin and across Wisconsin, with planning notes for each.
| Format | Approx. size | Best for | Planning notes |
|---|---|---|---|
| Bus shelters | Backlit posters | High-visibility contact at intersections and stops. | Strong for retail, healthcare, education and wayfinding. |
| Benches & other furniture | Street-level panels | Hyperlocal awareness near key venues and corridors. | Good support for search, app downloads and local response. |
Sample targeting lenses
- Lakeshore corridors & river routes
- Downtowns, campuses & healthcare districts
- Industrial and logistics clusters
- Key retail and entertainment zones
Why advertise in Wisconsin?
Wisconsin OOH built around metros, campuses and corridors
Wisconsin combines a major Lake Michigan metro (Milwaukee), a capital and university hub (Madison), stadium and manufacturing markets (Green Bay–De Pere, Sheboygan) and river and central hubs like La Crosse and Marshfield.
With Local OOH, you can connect these markets using billboards, digital OOH, transit and street furniture along I-94, I-90, I-43 and Mississippi River routes.
Key hubs
Milwaukee · Madison · Green Bay–De Pere
Metro, capital and stadium-driven audiences along Lake Michigan and inland corridors.
Core corridors
I-94 · I-90 · I-43 · Mississippi River
Connect lakeshore metros, river markets and central hubs into a single plan.
Audience mix
Commuters, students, visitors and local residents
Balanced reach for consumer, healthcare, education and service brands.
Nearby Wisconsin markets
Other markets to include in your Street furniture plan
Popular services in Wisconsin
What brands most often book across the state
Freeway and interstate billboards along I-94, I-90 and I-43.
Urban and lakeshore OOH in Milwaukee, Madison and Green Bay–De Pere.
Corridor-led digital OOH to support ticketing, healthcare and education.
Key Wisconsin markets
Explore markets covered by Local OOH in Wisconsin
Milwaukee
Lake Michigan metro with dense commuter, port and event-driven traffic.
Madison
State capital and university hub along I-39/90/94.
De Pere
Part of the greater Green Bay area along the Fox River.
Sheboygan
Lakeshore market between Milwaukee and Green Bay.
La Crosse
Mississippi River city where I-90 crosses between states.
Marshfield
Central Wisconsin hub with a strong healthcare footprint.
FAQs
Frequently asked questions about Street furniture in Madison
These FAQs cover common planning, pricing and targeting questions for Street furniture in Madison, Wisconsin. For a detailed plan, we’ll tailor everything to your brief.
What counts as street furniture in Madison, Wisconsin?
Street furniture in Madison, Wisconsin typically includes bus shelters, benches and other street-level units placed at eye level in key neighborhoods and corridors.
When is street furniture a good fit in Madison?
It is ideal when you need to reach pedestrians and short-distance drivers near campuses, hospitals, retail and services.
How long should street furniture campaigns run?
4–12 week programs keep your message present through daily routines and help units become familiar touchpoints.
Can we use more copy or QR codes?
Yes. Because units are closer to viewers, you can include slightly more detail, offers or QR codes than on large-format billboards.
Can we cluster units near specific venues?
We can concentrate shelters and benches around campuses, healthcare, retail or entertainment districts in Madison.
Let’s map your Wisconsin Street furniture plan
Share your corridors, markets and budget, and we’ll build a shortlist of Street furniture options in Madison, Wisconsin and across Wisconsin, with estimated impressions and a recommended flight structure.