What is the difference between posters and bulletins?
Posters are smaller than highway bulletins and are often placed on secondary routes, offering broader coverage at a lower cost.
Mid-size poster units that extend your reach beyond core highways into everyday routes.
We combine national reach with local insight to make posters work for your brand and your media mix.
A clear, repeatable workflow designed to integrate with your team and your existing channels.
Exact timing depends on markets and inventory, but these are the usual lead times we recommend for US campaigns.
Posters are often sold in market packages; time is needed for selection and optimization.
Poster print and posting cycles are similar to other classic OOH formats.
Posters are frequently used for multi-period campaigns to reinforce brand presence.
Answers to common questions about posters with Local OOH.
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Hiscox created a bold outdoor advertising campaign using crooked billboards, damaged posters and upside-down ads to demonstrate how businesses survive real disasters.
The Times and The Sunday Times launched an immersive DOOH campaign using mixed reality and AI to recreate historical moments directly inside modern city streets.
Nexxus, Christina Aguilera and Gravity Road launch an immersive DOOH campaign using generative AI, virtual production and architectural projections.
Kopparberg and Neverland launch Bring Me Sunshine, a Gen Z-focused campaign rejecting traditional summer advertising clichés through music, self-expression, and cultural individuality.
Bupa collaborates with Global Street Art, Story Studio and PrettyGreen to create a 773-square-metre mural in London exploring personal health stories through creativity and public art.
Electric For All Veloz and The Shipyard launch a Memorial Day OOH campaign transforming gas station price signs into EV-focused billboards across major US cities.
Happiness Saigon launches Việt Mockup Library, an open-source collection of real Vietnamese media placement mockups designed to support authentic local creative work.
ALDI France launches a humorous outdoor advertising campaign showing children’s reactions to vegetables while reinforcing the brand’s affordable produce pricing.
The Rolling Stones and DIABOLICAL unveil a multilingual OOH campaign for ‘Foreign Tongues,’ transforming billboards into a global cultural conversation.