Quick answer: Electric For All Veloz and The Shipyard launched a Memorial Day outdoor advertising campaign that transforms digital billboards into gas station price signs displaying “00.” The activation encourages drivers to rethink fuel costs and consider electric vehicles as an alternative during one of America’s busiest travel weekends.
Turning a Familiar Roadside Symbol Into an EV Message
Electric For All Veloz partnered with creative agency The Shipyard to launch a large-scale outdoor advertising campaign focused on electric vehicle awareness across the United States.
The campaign reimagines one of the country’s most recognizable roadside visuals: the gas station price sign.
Displayed across major cities including Times Square, New Jersey, Philadelphia, Houston, and Dallas, the digital billboards mimic traditional gas price displays. However, instead of showing fluctuating fuel costs, every number reads “00.”
The simple visual twist reframes the conversation around rising fuel prices while encouraging audiences to think about the financial advantages of electric driving.
Launching During Memorial Day Travel Weekend
The campaign strategically launched during Memorial Day weekend, one of the busiest driving periods in the United States.
At a time when fuel prices dominate headlines, road trip conversations, and social media discussions, the campaign positions EV adoption as an alternative to rising gas expenses.
By using a highly recognizable roadside format, the message becomes instantly understandable to drivers already thinking about fuel costs while traveling.
The simplicity of the execution allows the campaign to feel timely, relevant, and highly visible within busy urban environments.
OOH Designed Around Cultural Conversation
The activation was built to connect directly with the ongoing public conversation around gas prices and transportation costs.
Supporting paid media and influencer partnerships, particularly across Texas, extend the campaign beyond outdoor placements and into digital platforms.
Creators are capturing real-time drive-by content of the billboards, helping the campaign generate additional online visibility and audience engagement.
This combination of DOOH, social amplification, and cultural timing demonstrates how outdoor advertising can become part of larger public discussions.
“Gas prices are one of the most visible stress points in everyday life, especially on a holiday weekend,” said Josh D. Boone, founding executive director at Veloz.
“Our Electric For All – The Way Forward Is Electric campaign simply highlights what it would look like if drivers switched to electric and the cost of gas dropped out of the equation.”
A Minimalist Visual With Strong Impact
Rather than relying on complex messaging, the campaign uses a minimalist visual approach that audiences can understand immediately.
The familiar gas station format creates instant recognition, while the repeated “00” pricing becomes both symbolic and disruptive.
The strategy transforms a common frustration into a conversation starter about the future of transportation and energy costs.
“Heading into one of the biggest driving weekends, gas prices are dominating headlines, feeds and conversations,” said Will Gelner, chief creative officer at The Shipyard.
“So we took one of the most iconic symbols on the American road trip — the gas price sign — and flipped it on its head.”
Why the Campaign Works
The campaign succeeds because it combines cultural timing, visual simplicity, and a universally understood consumer tension.
Drivers instantly recognize the symbol, understand the message within seconds, and connect it to their own experiences at the pump.
For brands and non-profit organizations, the campaign demonstrates how outdoor advertising can use familiar public symbols to spark larger conversations around behavior, technology, and sustainability.
FAQs
What is the Electric For All campaign about?
The campaign transforms digital billboards into mock gas station price signs displaying “00” to highlight the fuel savings associated with electric vehicles.
Where did the campaign launch?
The campaign appeared across Times Square, New Jersey, Philadelphia, Houston, and Dallas during Memorial Day weekend.
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