Campaign breakdowns, strategy pieces and practical guidance for brands planning out-of-home media across the United States — from classic billboards and street furniture to digital OOH and transit advertising.
UGG and Jellyfish localize the Fall 2026 “UGG Season” campaign across New York and Los Angeles with subway advertising, murals, large-format OOH, digital and programmatic outdoor media.
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Coca-Cola brings a refreshed brand identity into large-format OOH through minimal copy, iconic visual codes and recognizable bottle imagery across roadside and urban billboards.
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HSBC and VML bring “The Right Wave” into OOH advertising, digital, social and streaming, using big-wave surfing as a metaphor for trust, expertise and navigating uncertainty.
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Street Fighter promotes its October 16 IMAX release with a dramatic special-build billboard that makes a fighter appear to burst through the creative.
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Australian Avocados, Hort Innovation and Thinkerbell launch the “PIT-TITION,” combining OOH advertising, a Fitzroy mural, social and earned media to rally Australians behind avocado on toast.
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Pizza Hut and Little Free Library launch Little Hut Libraries, miniature red-roof book exchanges that combine BOOK IT! nostalgia, free books and neighborhood activation.
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Rodan + Fields brings REDEFINE Intensive Renewing Serum into large-format OOH with oversized product imagery, fluid blue visuals and a minimal skincare message.
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C-store and gas station advertising uses pump media, digital screens, cooler clings, floor graphics and in-store placements to reach shoppers during high-frequency everyday stops.
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EA SPORTS FC 27 launched with a Times Square takeover in New York, bringing together football stars, entertainers and iconic characters in one large-scale billboard stunt for the global “Everyone’s Playing” campaign.
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Google Gemini takes over the Brookfield Place digital network with prompt-led DOOH that invites passersby to photograph the creative and engage with Gemini in the flow of daily foot traffic.
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KidsCan and Droga5 ANZ use outdoor advertising in New Zealand to show how poverty can stop children from getting to school, turning missing essentials into a powerful visual call for action.
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Advertising Week New York 2026 and Mekanism launch “Give AI a Break,” an OOH and DOOH campaign that sends AI out of office and puts human connection front and center.
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Specsavers and TBWA\Melbourne bring a witty out-of-home campaign to Melbourne ahead of the AFL Grand Final, using Kylie Minogue’s “Spinning Around” to create a timely “Should’ve gone to Specsavers” moment.
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Spot & Tango turns New York subway media into a long-form visual idea for its “Extend your dog’s life” campaign, pairing an elongated dog illustration with UnKibble nutrition messaging.
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Jeevansathi and Gillette connect two consecutive billboards in Mumbai to tell one wedding-focused OOH story: first find the groom, then get him groomed.
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The London Philharmonic Orchestra launches The Power of Listening with Royal College of Art artists, bringing music-inspired artwork into London DOOH and public space.
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The NBL launches Season 2027 with Play It Loud, using live scores in real time across premium Digital Out-of-Home sites, including Melbourne’s Punt Road billboard.
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Guess Jeans transforms London double-decker buses into moving OOH pieces with oversized portraits, cryptic copy and bold brand graphics near Westminster Bridge.
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Lidl responded to the buzz around a $60 loaf of rye bread in Manhattan with a playful digital billboard truck highlighting its lower prices and accessible baked goods.
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MAC Cosmetics brings its global “We All Wear MAC” campaign into the New York subway with full-train creative, portrait-led media and a diverse cast led by Doja Cat.
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McDonald’s and Leo UK bring World Menu Heist back with nine menu items from eight countries, turning global fan demand into a new international food campaign.
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New Balance teases the 990v7 with an ultra-minimal New York billboard that uses massive negative space and a tiny sneaker to make product discovery part of the OOH idea.
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Opel highlights the new Corsa with a bold special-build mall activation across Ocean Outdoor shopping locations in the Netherlands, using oversized color and an unmissable yes message.
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Poshmark brings its “Try Yourself On” campaign to streets and bus shelters ahead of PoshFest LA, using bold pink OOH to connect secondhand style with the city.
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