Campaign breakdowns, strategy pieces and practical guidance for brands planning out-of-home media across the United States — from classic billboards and street furniture to digital OOH and transit advertising.
The Oregon Ducks kicked off quarterback Dante Moore's 2026 Heisman Trophy campaign in Tokyo with a giant inflatable Duck, Godzilla, and a takeover of Shibuya Crossing digital screens.
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YAZOO embraces the chaos of everyday life with a humorous multi-channel campaign that transforms common mishaps into moments of positivity through bold OOH advertising.
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After being prevented from running a joint airport billboard campaign at Nice Airport, Wpromote and Giant Spoon pivoted to a digital out-of-home truck along the Croisette during Cannes Lions.
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Coors Light celebrates the Toronto Tempo, Canada’s first WNBA team, with a limited-edition Tall Girl can that reimagines its iconic Tall Boy into a female-led tribute.
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Denver Water and Sukle launch Water Is Missing, a minimalist OOH campaign that highlights drought conditions by removing water-related words from everyday phrases.
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Disney Spain launches a Toy Story 5 outdoor campaign featuring child-height billboards placed in parks, creating a more immersive and playful advertising experience.
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Miller Lite sends a tartan-covered beer barge through Miami Harbor to welcome Scotland’s Tartan Army during soccer week, blending experiential OOH, sports culture and brand humor.
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nudie launches Embrace the Squish, an OOH campaign by Common Ventures that transforms real fruit into a bold visual metaphor to showcase its 100% fruit juice promise.
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Humanaut launches a guerrilla-style OOH campaign for Booksy in Dallas–Fort Worth, hijacking iconic local billboard culture to promote beauty and wellness professionals.
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Who Gives A Crap brings a giant talking toilet roll to Bristol and Manchester as part of its £1.5 million Feel Good Toilet Paper campaign across OOH, social, VOD, podcasts, influencers and retail.
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The VGCCC launches ‘Dumb Thumb’ via The Royals, a behaviour change campaign showing how impulsive betting can be controlled by setting limits before gambling.
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Babaria celebrates the start of summer with a giant OOH installation made of 12 beach towels on a Madrid building, supported by influencer content and experiential activation.
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D.C. United brings its latest visuals to the streets of Washington, D.C. with a Wild Posting® campaign that connects soccer culture, city movement and World Cup energy.
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ALDI Australia launches a new campaign under its ‘Good Different’ platform, reinforcing that low prices are always available—no urgency, no chasing discounts.
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Amnesty International Canada and Cossette launch a multi-platform campaign using giant yellow glasses to challenge immigration myths and highlight migrant contributions in Quebec.
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Dove transforms outdoor media into giant interactive deodorants to demonstrate its 72-hour refillable antiperspirant system through experiential OOH installations in the Netherlands.
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Repsol installs bus shelters with free phone chargers in Miraflores, transforming outdoor advertising into a useful urban service for people on the move.
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Tourism Central Australia and Showpony launch “Head for the Heart,” a campaign repositioning Australia’s Red Centre as a destination built around emotion, culture and personal transformation.
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Paramount Pictures partners with Outfront Media and Circle Graphics on a bold vinyl installation campaign for JACKASS: BEST AND LAST across more than 100 LA Metro buses.
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Abanca, Ernest, Proximia and JCDecaux create a unique OOH installation in Vigo, transforming a bus shelter into a giant doctor’s coat to celebrate healthcare professionals.
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Dutch private bank Van Lanschot Kempen launches a new campaign by DAWN and Robin de Puy, positioning time as the most valuable asset for a new generation.
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Molson turns its iconic 'I AM CANADIAN' platform into a nationwide participatory campaign, inviting Canadians to capture authentic moments using disposable cameras hidden across the country.
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Polaroid unveils a giant billboard on New York’s Coney Island Beach to spark conversation about data centre water consumption, digital overload and the value of real-world experiences.
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Wattie’s returns with its first Masterbrand campaign since 2021, celebrating more than 90 years of Kiwi food moments across TV, OOH, social, radio and digital.
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