Campaign breakdowns, strategy pieces and practical guidance for brands planning out-of-home media across the United States — from classic billboards and street furniture to digital OOH and transit advertising.
STAMMA and Iris London launch Leave Space, a powerful outdoor advertising campaign using mostly blank billboards to encourage people to give those who stammer time to speak.
Read article
Tombola transformed a traditional billboard into a giant bubble wrap experience, inviting London pedestrians to stop, interact and play with outdoor advertising.
Read article
Amazon and TRO transformed thousands of delivery vans across the UK into mobile brand assets, creating a scalable outdoor advertising network without disrupting daily operations.
Read article
Heineken brings back Bar de Change, allowing South African and Nigerian football fans to pre-purchase beers at local prices before traveling to the United States and Mexico.
Read article
Coors Light launches a striking OOH and digital campaign using thermal imaging technology to highlight its iconic Cold As The Rockies positioning during the summer season.
Read article
Coca-Cola Mexico and Panini created a live fan activation in Guadalajara, Culiacán, and Monterrey with giant sticker walls designed to help fans complete their World Cup albums.
Read article
Original Source introduces its new Refreshingly Original positioning through a creative OOH campaign developed with SICKDOGWOLFMAN, celebrating simplicity, natural ingredients and authentic refreshment.
Read article
Uber Eats transformed restaurant facades into giant delivery bags across Córdoba, creating a bold outdoor advertising campaign to celebrate its arrival in the city.
Read article
Chelsea FC, Nike, TILL DAWN and ICONIC unveil the 2026/27 home kit through a global OOH campaign featuring projections, murals, flyposters and cultural activations across major cities.
Read article
InsideOut Literary Arts unveils twelve billboards across Detroit featuring original student poetry, turning outdoor advertising into a platform for creativity and community engagement.
Read article
McDonald’s Australia and Akcelo remove logos, products and even the brand name from a nationwide OOH campaign, relying entirely on cultural recognition and brand equity.
Read article
TikTok’s Out of Phone collaboration brings social-native creative from mobile screens into physical OOH environments, connecting digital culture with real-world media.
Read article
Intuit’s ‘You Need the Intuit ERP’ campaign uses blunt messaging, high-contrast photography, and human insight to connect with finance leaders facing outdated systems.
Read article
GUT Los Angeles created a giant 6,000-pound motorised DoorDash delivery bag as part of a bold OOH and experiential campaign across America.
Read article
KFC Sweden and Uncommon Stockholm launch ‘Bucket For One’, a bold OOH campaign that turns solo eating into dramatic renaissance-inspired visuals.
Read article
Argos and T&P launch ‘More than toys’, a bold OOH campaign in London that turns home products into oversized toys to challenge brand perception.
Read article
Channel 4 launches a creative OOH campaign for Tip Toe using oversized handwritten neighbor notes turned into outdoor advertising installations.
Read article
Halo created the naming and visual identity for Nine Yards, a new design-led social destination in Johannesburg built around flexibility, architecture and culture.
Read article
R/GA partnered with Australian record label One Day to launch a bold new brand identity inspired by live music energy, creativity and artist culture.
Read article
Nespresso introduces Dua Lipa as its new global ambassador through the Vertuo World campaign filmed in Mexico City, blending luxury, culture and modern lifestyle storytelling.
Read article
Hiscox created a bold outdoor advertising campaign using crooked billboards, damaged posters and upside-down ads to demonstrate how businesses survive real disasters.
Read article
Nexxus, Christina Aguilera and Gravity Road launch an immersive DOOH campaign using generative AI, virtual production and architectural projections.
Read article
The Times and The Sunday Times launched an immersive DOOH campaign using mixed reality and AI to recreate historical moments directly inside modern city streets.
Read article
Bupa collaborates with Global Street Art, Story Studio and PrettyGreen to create a 773-square-metre mural in London exploring personal health stories through creativity and public art.
Read article