Campaign breakdowns, strategy pieces and practical guidance for brands planning out-of-home media across the United States — from classic billboards and street furniture to digital OOH and transit advertising.
Coca-Cola and Gewista transformed a Vienna bus shelter into a giant boombox-inspired experience for Eurovision, creating an immersive OOH activation that brought music directly to the streets.
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Oura Ring and JCDecaux transform a London bus shelter with a giant ring installation, turning a wearable technology product into a memorable outdoor advertising experience.
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Sainsbury’s launches a tactical OOH campaign with New Commercial Arts, turning match-day snacks and drinks into playful Olé football chants for fans watching from home.
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easyJet introduces Drop Everything, a creative multi-channel campaign designed to encourage spontaneous travel through last-minute flight bookings and innovative outdoor advertising.
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Alimentos Real launches Apoyo Escondido, an innovative outdoor advertising campaign that hides messages of support for Ecuador's national team while navigating World Cup sponsorship restrictions.
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Limited Space partners with Hello! Magazine to broadcast premium celebrity, fashion, health, culture and lifestyle content across UK shopping centres through its DOOH network.
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Adidas transforms downtown Los Angeles with a massive outdoor advertising installation featuring Lionel Messi ahead of the FIFA World Cup excitement.
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Carsales and Two Tractors launch a national campaign showcasing AI Voice Search, helping Australians find vehicles faster through natural language searches.
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Howden launches a nationwide campaign celebrating its Ascot Racecourse sponsorship, with Bountiful Cow developing a premium media strategy across print, digital and out-of-home.
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As FIFA covers non-sponsor branding at World Cup venues, Levi's transforms the temporary removal of its stadium logo into a clever brand-building opportunity.
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NZ Post and Thinkerbell Aotearoa transform the brand’s iconic logo into directional outdoor advertising, helping New Zealanders find nearby post locations through hyperlocal OOH campaigns.
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Tofoo launches the “You too can FOO” campaign across OOH and social media, using humor and lifestyle storytelling to make tofu cooking feel simple and culturally relevant.
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Carrefour Belgium’s Croc’Prix campaign promotes theme park and leisure offers with a disruptive 3D OOH billboard featuring an elephant head escaping from the poster.
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New Balance and Stone Island introduce a heat-reactive billboard in London that changes colour to showcase Bukayo Saka's special edition Furon v9 football boots ahead of the FIFA World Cup 2026.
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Formerly Channel 7 Children’s Research Foundation, Firefly Children’s Foundation introduces a new identity designed to reflect hope, innovation and the impact of pediatric medical research.
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Qonto launches its Zero Banking Drama campaign across Spain, using outdoor advertising, street marketing and classical art to highlight the challenges of business banking bureaucracy.
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Kastner London and ANDYSMANCLUB launch a powerful OOH campaign linking the length of a football match to the reality of male suicide, encouraging men to talk and seek support.
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ANDYSMANCLUB, Kastner London, and Bauer Media Outdoor launch a nationwide digital OOH campaign during the World Cup, using football language to raise awareness around men’s suicide prevention.
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Bradfield City, Common Ventures, and the Bradfield Development Authority launch Built for what’s next, a precision-targeted B2B campaign using proprietary AI imagery to attract global investors, developers, and C-suite decision-makers.
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New York embraces Knicks fever with digital outdoor advertising displays across major transit hubs and public spaces during the team's NBA Finals appearance.
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Children with Cancer UK launches Too Big, an integrated fundraising and awareness campaign by Earnies using oversized clothing and OOH to spotlight the lack of childhood cancer research funding.
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Electrolux uses innovative 3D billboards, real steam effects and experiential marketing to make steam cooking easier to understand across Australia and New Zealand.
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The New York Lottery launches Can You Imagine?, its first major brand campaign in nearly a decade, created by McCann New York to unify its games under a new imagination-led platform.
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McCann New York introduces Can You Imagine?, a new brand platform for the New York Lottery designed to inspire bigger dreams and connect with a new generation of players.
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